456 JEFFERSON ST
Sturgeon Bay, WI 54235
Michael J. Shortall Jr along with his wife Erin and daughter Madeline are extremely excited and proud to be the second generation of Reliable Auto. Michael became President Nov 30th of 2018. He joined Reliable December of 2001 after graduating from Northwood University in Midland, MI with a bachelors degree in Automotive Marketing/Business Management.
"Reliable has been a second home to me my entire life, Since 1981." I cherish our customers, our reputation, and how hard we work to provide the absolute nicest and most proper pre-owned vehicles the market has to offer. We truly stand behind our statement each and every day. DOING BUSINESS THE RIGHT WAY! We welcome the opportunity to help you."
Michael and Sue Shortall opened Reliable Auto Sales of Sturgeon Bay January of 1981. They withheld the test of time and overcame many obstacles in the 38 years. Including economic ups and downs. Competition coming and going. Internet gaining major headway. All while raising five children. They were a team, stuck by each other each and every day and ALWAYS did the right thing no matter what to make sure the customers that spent their hard earned money with us were satisfied. The example they set and what that has done for Reliable's reputation and health of a company will forever continue. We are so thankful and blessed to see Reliable move forward under the next generation.
Nick has been with Reliable Auto Since 1998. His entire working career has been dedicated to the car industry and Reliable. He is well known throughout Door County as the most patient and kind individual you could possibly encounter in the business. Honesty, Integrity, Helpfulness, and always willing to go the Extra Mile for anyone. We are very proud to have Nick represent our company each and every day.
Joan joined Reliable in July of 2020 after retiring from her full time career at Door County Medical Center. She has brought so much knowledge and insight into moving our company into the digital world we live in. We are so thankful to have her!
Greg has joined Reliable to take over many duties, but with the most important one being that you select and take delivery of a very clean vehicle. He is a very polite and hard working young man. Very excited to have him as part of the Reliable Team! He represents what we are all about here, taking care of the consumer.