RELIABLE AUTOMOBILE SALES, INC Your Vehicle Destination in STURGEON BAY, WI
Explore All Inventory
Get Pre-Approved
Here at RELIABLE AUTOMOBILE SALES, INC in STURGEON BAY, WI, we are dedicated to helping customers with all types of credit, whether it's good or bad. We understand that everyone deserves a chance to finance their new vehicle. If you have any questions or concerns, please feel free to contact us.
We believe that owning a reliable vehicle should be within reach for everyone. Regardless of your credit situation, we are committed to working with you to secure the financing you need. Don't hesitate to reach out to us today and take the first step towards driving your dream car.
RELIABLE AUTOMOBILE SALES, INC
Since 1981, our family has proudly served Northeast Wisconsin by offering a carefully curated selection of high-quality pre-owned vehicles. For over 45 years, our reputation has been built on trust, transparency, and doing business the right way - long before and long after the sale.
Every vehicle we offer is held to a higher standard. Each one undergoes a WISCONSIN STATE SAFETY INSPECTION, FRESH DETAIL, ONSITE COSMETIC REPAIR, and a FRESH OIL CHANGE. To ensure nothing is overlooked, every inspection is personally reviewed and signed off by a dealership owner - because our name is on every vehicle we sell.
We are honored to have earned the trust of thousands of customers, reflected in our Google reviews with a 4.9-star rating. In a small community, reputation matters - and we take that responsibility seriously.
We proudly accept all trade-ins and provide fast, transparent, and competitive appraisals - often in just minutes.
If there's anything you'd like to see or know, were here to help. Whether its additional photos, detailed vehicle information, or a personalized FaceTime walk-around, our team is committed to giving you a straightforward, no-pressure experience - wherever you are.