About Us

RELIABLE AUTOMOBILE SALES, INC 

Since 1981, our family has proudly served Northeast Wisconsin by offering a carefully curated selection of high-quality pre-owned vehicles. For over 45 years, our reputation has been built on trust, transparency, and doing business the right way - long before and long after the sale.
Every vehicle we offer is held to a higher standard. Each one undergoes a WISCONSIN STATE SAFETY INSPECTION, FRESH DETAIL, ONSITE COSMETIC REPAIR, and a FRESH OIL CHANGE. To ensure nothing is overlooked, every inspection is personally reviewed and signed off by a dealership owner - because our name is on every vehicle we sell.
We are honored to have earned the trust of thousands of customers, reflected in our Google reviews with a 4.9-star rating. In a small community, reputation matters - and we take that responsibility seriously.
We proudly accept all trade-ins and provide fast, transparent, and competitive appraisals - often in just minutes.
If there's anything you'd like to see or know, were here to help. Whether its additional photos, detailed vehicle information, or a personalized FaceTime walk-around, our team is committed to giving you a straightforward, no-pressure experience - wherever you are.

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***45TH ANNIVERSARY SALE***

4.9 Google Review Rating!!

1 LOCATION · 1 OWNER · DOING BUSINESS THE RIGHT WAY
SINCE 1981

Enjoy an enjoyable car buying experience at super competitive prices.
Top notch, super clean pre-owned, CARFAX guaranteed vehicles ready to go.

We want your trade and will give an aggressive trade allowance right away.
Rates start at 4.24% onsite.