Excellent experience at Reliable Autos. Quality automobiles,fair prices. Found the Ford Escape that had all the options we were seeking, and the price was very fair. First dealer,that didn't pressure us to buy something we didn't want. Will definitely recommend to family and friends!
Mike and Jennifer Kelliher
No haggling! In and out in less than hour and half. Very honest and upfront. No games. First time I have ever left a dealer knowing that the people working there are good people and not all about a sale. Will most definitely recommend to everyone.
Sturgeon Bay, WI
Quick note to say thank you for a great vehicle and an even better purchase experience.
Your fair upfront pricing made the decision to drive from the Fox Valley well worth it and completely drama free when we arrived. The vehicle (Toyota RAV4) was as immaculately clean as promised. My guess is many car dealers have simple upfront pricing and clean vehicles. What you did next is why I'm taking time to write this note. When the dread "check engine" light came on shortly after we arrived home you really stepped up to make sure the issue was addressed to our complete satisfaction. Your willingness to proactively cover 100% of the almost $2,000 cost - above and beyond the requirement in your limited warranty - was greatly, greatly appreciated.
I've purchased many vehicles in my lifetime from many dealerships. I know exactly where my next vehicle will come from!
It's truly a pleasure to do business with you!
I cannot thank you enough for taking the extra time with our son Edmon when he bought his first car! It was so fun watching the interaction between you two. Also, I appreciate so much that you called us right away when the Toyota became available. This is our 7th great Reliable Auto experience. You, Nick, and your dad make a fantastic team!
Dr. Lois Kurschner
Sturgeon Bay, WI
Working with you has been a pleasurable experience in the purchase of two cars in two years.
This time we were afraid we had asked you to do the impossible—find a
2016 Audi Q5 in white. We learned that with you “the impossible” is the starting point. You did it! And we could not be happier. The car is everything we had hoped for.
We have great faith in you, your professional approach, your consideration and your honesty. You more than earned our trust and respect. We enjoyed working with you, Mike Sr., and Nick, again. You have exceeded our expectations.
You can be assured that when the time comes to look for another car, there is only one place we will go to—Reliable Auto.
Our best wishes and thanks.
Sally and Dick Sandretti
Just bought a Ford C-Max hi-bred from Reliable Auto. This is the 3rd car I have bought from Mike. Like the other 2 times Mike and Nick were great to work with. Unlike the other times I was unsure what I wanted to buy, but knew I needed something more reliable with better MPG. Mike had several small SUV on the lot which I looked at and test drove, compared towing capacity and mileage. He spent time with me talking about what I was looking for but also the type of driving I was doing and what I needed. He ran several sets of numbers for me on payments and what saving on gas would be with each one and gave me several options to consider. I ended up doing something I had not really even considered, I bought the C-Max and with the gas savings with it I was able to keep my truck and not worry about pulling my trailer and getting around in bad weather. I love the C max, like most of his cars it looks and drives like new. It is so nice dealing with a professional. Will definitely be doing business with them again.
Everyone at Reliable Auto Sales were incredibly helpful and friendly. The entire process was fast and efficient. Would do business again. Thank you!
When I saw this truck, on craigslist, I new it was exactly what I was looking for. About an hour after talking with Mike, I drove the 150 miles, from Gladstone, Mi........3 hours later and I was on my way home, behind the wheel of my new F-150! I probably acted a little too hastily, as I didn't so much as check pricing, but all turned out super. Mike was totally honest with us, and his deal could not be beaten. Reliable's price was below book and way below the few sellers offering this luxury truck........I would not hesitate recommending Reliable to anyone shopping quality used vehicles.
Jay & Kathy Pepin
My husband and I had an excellent experience purchasing our vehicle! Mike was very helpful and we were in and out in twenty minutes! It was well worth the drive from Green Bay to Sturgeon Bay!!!
Green Bay, WI
Mike, we are loving our F150. It's the next best thing to being brand
new...without the brand new truck price. Thanks for making everything easy for
my wife and I. You and your partner were very helpful and answered all of our
questions. We will definitely be back when it comes time for her to get a
different vehicle. The only thing I regret is that I hadn't gone to RELIABLE
sooner. I would have saved a lot of time and miles traveling around northeast
Wisconsin looking for the right truck. Thanks again for everything.
Two Rivers, WI.
I am so far extremely happy with my black 2014 Ford-150 XLT
crew cab. It turns heads wherever I go! While we were driving back from Sister
bay recently I spotted your 150 for sale at the front of your lot which really
caught my eye. I checked out the vehicle on your web site, and knew that it
would be my next vehicle, especially after a test drive. I really appreciate
your honesty, integrity, and friendly demeanor during the trade in and purchase
of my vehicle. I always felt extremely comfortable, and highly recommend
Reliable Auto Sales to anyone in the market for a like new used vehicle. It is
certainly worth the drive! Please give my best to Mike SR. and Nick also, tell
Nick that I appreciate his help with syncing up my cell for hands free calling.
I plan to add a few things soon to the 150, and will stop by to show you the
next time were heading up north!
Pleasant Prairie, WI
When Brian and I got home Friday night we sat around
discussing not our wonderful new car but instead what a wonderful experience we had purchasing
the car from you, your dad Mike Sr. & Nick.
Traveling over 500 miles to look at car and hoping it would be what was
advertised can be stressful. The minute
your dad came out of the office smiling and offering his hand I liked him and
it only got better from there. His trust
of us to test the car without escort, or
at a minimum proof of driver's licenses
and insurance, confirmed my
belief that honest people trust others to be honest. The trip home was long but
when we got out of the car at home and found that the mirrors had lights that
lite up Mustang logos on the pavement we were like two giddy kids. I'm getting the thumbs up as I go by from the
4 to 80 year olds. Thanks Nick for going
over all the details with us. We are still learning what all it does. Mike, everything you told me about Reliable
Auto and how you do business proved to be true.
You guys rock. We wished we lived
closer as we know all of you would be in our circle of friends going
forward. If you are ever coming to
Washburn give us a call we loved to see you again.
Brian and Josie Fleig
Dear Mike Sr, Mike Jr, and Nick,
I have just purchased my sixth vehicle from Reliable since moving to Door County in 2007. Every purchase has been enjoyable and every vehicle has been super clean and in great working order. My wife and I have greatly appreciated the very respectful way we have been treated. You have always been very patient as we worked through the process of finding the right vehicle for the right price: (a price that met our budget and the vehicle that met our qualifications and standards). We truly feel like family. Your patience, knowledge, cooperation, and willingness to make the experience a pleasurable one is awesome!
Gary and Jeanette Stangland
mike yes I am so in love with my new car and I was more than happy with the
experience of purchasing my vehicle through Reliable! I felt like a very
valued customer and everyone was super friendly. I must say my favorite thing
about it all was that Every single one of my questions was answered without me
even having to ask.
Good Morning Mike,
We want to take the time to
send a Thank You to you and Nick for another great buying experience. It is
always a pleasure to buy a vehicle with you. This is the third we have
purchased from Reliable. Always with no hassle-just seems like you treat us as
one of the family. We used to dread when we had to upgrade a vehicle in
the past, but since we started to purchase our vehicles from you, we have found
it to be a very relaxing and fun experience. We will always come back to
Reliable to look for and buy our vehicles. We were lucky enough on the
first 2 vehicles to find something that we liked on your lot of great
selections. However, on this last vehicle, we told you what we wanted and
what we were looking to spend and you came back with several different vehicles
and suggestions for us to choose from. We decided on a 2014 Toyota Camry
SE. You made it happen and within the price we discussed. When it
arrived, Nick took care in getting the vehicle ready for us to take home.
He went through all the features with us. We can't thank him
enough. This has been a very reliable and great car so far and we will be
back when we are looking for another vehicle. We will continue to recommend
Reliable Auto to our friends and family!
Thanks again for the great
Kevin & Missy Marchant
just bought my second vehicle from Reliable Auto and I plan to purchase my
third in the future. Very easy to talk to, no run around, and straight up
honesty which is something hard to find these days!
Wanted to send a Thank You to you, your dad
& Nick. What a great group of guys!! We were extremely pleased
with our visit to thinkReliable Auto Sales. Awesome car selection &
can’t say that we’ve been to an used auto dealer with such great quality/well
maintained vehicles on their lot. Also want to thank Mike for his quick
response & getting back to us with each & every question we had prior
to our visit. thinkReliable Auto Sales is top notch in our book & we
will definitely be back for our next vehicle!
Mike & Jodi Lorrig
I want to thank both Mike and Nick. Last weekend I started
shopping around for a new winter vehicle and prior to stopping in and meeting
Mike on Monday, my picks were narrowed down to 3. Met, talked and found # 4
with Mikes help. Several days later while driving back from the airport, called
and asked to take it for a drive and when we arrived Nick not only
cleared it of snow but had it parked, running and warm at the front door! WE
WERE IMPRESSED!!! Purchased it on Saturday.
Thank you again Mike and
Bill and Gail Ziemer, Egg
Mike, you and the Reliable team
did an OUTSTANDING job in helping us get the perfect car
for my wife at the best price
possible. It can be nervous trusting someone else to pick the car your
looking for without you
physically seeing it. However, it’s a no brainer with you doing the
selection based on our criteria.
It was PERFECT !!!
We will definitely use your
services again in the future!
Thank you again,
Doug & Vicki Wilson
We recently bought a truck from Reliable Auto. They
provided a great experience, no pressure and were honest and answered all our
questions. The vehicle was in great shape and was an excellent value compared
to similar vehicles at some of the larger dealerships. It was worth the trip to
Door County to work with Mike.
I would like to thank Michael Shortall Jr. and the crew
at Reliable Auto Sales for offering a great truck deal. They were very nice people to deal with. So very happy that we dealt with a local
business. They have sold numerous
vehicles to family members and everyone has been very happy with their
purchases. Would recommend to everyone
to do business locally.
Thank you for such
a pleasurable buying experience! We're very happy with our vehicle
purchase and will definitely recommend our friends and family to Reliable Auto
Sales. Thanks again and we look forward to
doing business again in the future.
and Kristin Tassoul
Dear Mike, Jr. and all
Lloyd & I always
wanted to let you know how surprised we were to get a Thank You in
July from your car dealership. We now have the Chev. Equinox over 5
months and need to let you know how pleased we are with it. It is such a
good fit for us! Us being older, we find it so easy to get in and out
of. It is a pleasure to drive! It has so many nice features on it.
Now that it is colder out, it heats great!
Thanks to all of you at
your dealership for making our purchase such a good experience for us also.
Happy Thanksgiving to
All of you and your families.
From Lloyd & Lyla
Uecker, Algoma, WI.
I was looking for a new car and found Reliable Automobile
Sales and their inventory of almost new cars. I was impressed with the quality
of what they had. I called Mike Jr. with a lot of questions he answered them
all. He made me comfortable enough with the vehicle I was looking at to
purchase it with out seeing it in person. Less than a week I was there to pick
up my almost new car. I was very happy with what I purchased. It definitely was
worth the 4 hour trip to get there, I will certainly be back when I begin
looking for another vehicle.
Boulder Junction, WI
Mike Sr. & Mike Jr,
Want to let you know and thank you for being a pleasure to do business with. We were very impressed with you both. We're very happy with our vehicle and will let everyone know that we would highly recommend Reliable Auto Sales!
Brad and Tina Tassoul
Mike, the car is great and
I really appreciate you checking in. Very happy with your team, the whole
experience was great. Will be happy to recommend anyone to give you guys a look
when in need of a vehicle.
Yes, Nick did. Thank you so much for all your help! You are
exceptional people, I tell you!! Thanks for going above and beyond for your
customers. Even months after we bought the Mini....... I will not forget
Thank you for ANOTHER great
buying experience. We always keep our eyes on the RELIABLE website because you
continuously carry great vehicles. As we
decided to upgrade our Prius, sure enough, RELIABLE (not the bigger guys in the
Valley) had what we were looking for. Your
pricing was right on. We did the
research and the math. We have bought
with confidence from you before because we know you will only put cars on your
lot that you are proud to sell. You know the Carfax and often the vehicle and
owner history. We appreciate not having
to dance around to determine a fair trade value and also love that Nick is
always up to date on all the vehicles new features.
It has been a pleasure working
with once again.
Mark and Kathy Kunstman
Sister Bay, WI
you for the wonderful experience of buying my first car. With the help from all
of you my buying my first car was not nearly as nerve-wracking as I thought it
would be. I am extremely happy with my vehicle and with the customer service I
received. If I need a used car in the future I will definitely be checking out
your inventory first and would be happy to buy another vehicle from you. Again
thank you so much! I will be highly recommending you to my friends!
Just a note to thank you and your staff for such a
pleasurable buying experience. We
purchased a 2014 Mercedes C300 Sportmatic and have never experienced such a
straightforward, honest, no hassle car purchase before, this is the way buying
a car should be!!!! We really appreciate
the expertise you and your staff use in selecting the finest cars and openly
sharing all the info. with your customers.
There is no reason to buy new when you can be assured of this level of
quality and service at affordable no hassle pricing.
Larry and Connie Leitzke
I would like to take the time to thank you for your help in
the purchasing of our "new" Chevy Traverse. The entire process was
incredibly easy and you were wonderful to deal with. I have begun to recommend
your dealership to others because the experience was the best I have had when
buying a car, used or new.
The wife loves the car and is extremely happy with my
Thanks again and look forward to doing business again in the
Jay and Laura Rommelfanger
I had to send you an email to Thank You for the excellent
customer service and the honesty every consumer looks for when purchasing a
I love my Mini Cooper and get so many compliments on it!
Everyone of course asks where I got it from, I tell them Reliable Auto Sales in
Sturgeon Bay WI! I also tell them that I will go there again!! I was
extremely satisfied especially with Nick and how wonderful he was with all
of the automotive aspects with my husband!!
Thank you so much for such a wonderful experience! You will
see us again! :)
I must admit that I had fears, uncertainties and doubts
about purchasing a pre owned vehicle. Upon my first visit you greeted me and it
didn’t take long before I knew I was dealing with a guy that had my best
interest in mind. You answered my questions and shared with me the process you go
through in selecting your inventory. In so many words Mike you were saying trust
us. That conversation reminded me of a story that perhaps you have heard.
A man posted handbills around the countryside proclaiming
that he was going to cross Niagara Falls on a tight rope pushing a wheelbarrow.
On the day of the event hundreds of people showed up to see this fool who was
surely going to fall to his death. As he approached the wire a man stepped out
of the crowd and said, “I think that you can make it” “Good replied the dare
devil, now get into the wheelbarrow.”
I want to thank Mike Senior, Nick and yourself for removing
all of my fears, uncertainties and doubts regarding the purchase of a pre owned
Thanks Reliable for the ride across the falls.
staff. Great service. Nice to do business with.
Just a note to let you know how happy I am with my new car!
I had been watching your inventory and getting daily updates since
November. Sad to say I did miss a couple of good ones! I came in to see a used
car in my price range, test drove it and it was a nice clean car. I
was going to think about it over the weekend, and as we were leaving, spotted a
cute sub compact. Well I test drove it and fell in love! I would never
have looked at it anywhere else. I wanted to buy only from you. I signed
the papers and walked out with a 2014 with warranties that day. Now we are a 2
car Reliable family- Mike, I love my toy!
Thanks again for all your help!
I have purchased two vehicles through Reliable auto in
Sturgeon Bay. The first was a 2001 Dodge Caravan with 35,000 mies on
it. I knew right away that it was a great car and the right one for me at
that time. Years later when looking for another car I shopped around a
bit in Green Bay. I could not find a dealership that I felt comfortable
with. There was always an element of distrust somehow. At Reliable,
they are friendly, honest and really do get the best cars that are out there.
There is no reason to go anywhere else. They always have the best cars at
the best prices. My second car that I bought at Reliable was a 2011 Toyota Rav4
with 33,000 miles on it. Three or four other people were looking at it
but thanks to the help of my sister I was able to purchase it!!! It
was by far, the best car and the best deal out there! I was really lucky
and I always knew in the back of my mind that I would find something special
again at Reliable. Once again I can't say it enough…everything about
Reliable is top notch..many of their return costumers are women…that right
there should tell you everything you need to know :) They are
hands down the best used car dealership in Wisconsin!!!
I am delighted with the results of my purchase. I had never
purchased a car sight unseen before. But, your reputation won out. As a
dual resident (and Bear fan) the car was delivered as
promised: flawless. I see no need whatsoever to want to buy new again.
Great price and your description of the car was quite accurate.
Love the car! Thanks, Mike.
Mark R. A.
Baileys Harbor, WI
After purchasing several vehicles over the past years, I
continue to marvel at the high quality that Mike insists upon. The vehicles are
super clean, usually loaded with my favorite gadgets and options, and run like
they are brand new. There are always lots of great choices on the
lot, but I have even asked him to find a car with my specifications and he does
it in a very short time. I have dealt exclusively with Reliable Auto for over
20 years and could not be happier with the vehicles and their great deals and
customer service. It is a pleasure to deal with truly nice people.
It doesn't take much for a customer that has purchased 3 vehicles from you to
rave about the quality, customer service, and total car buying experience that
you have consistently provided. No wonder you've been in business for 34
years. You provide a level of confidence and trust that does not exist in
the used car business today. Kudos to you for consistently offering premium
condition cars on your lot and making the car buying experience second to none.
Finally, I don't know how you do it, but with my recent purchase of a 2012
Lexus RX 350, it makes me feel like I am driving in a brand new car straight
from the showroom. It still has the new car smell. Thanks Mike. You're the
Thank you for this amazing experience in the purchase of
my "new" used Subaru Outback.
The minute I stepped onto the lot I was treated like a member of the
family. No pressure, honest, efficient,
no hassle, from start to finish. There
is a reason the name is "Reliable"!
Connie De Boef
Mike, yes it was nice ride home! The car practically drives itself. Besides the
gas mileage, which I really like, driving this car at night is awesome! I told
Judy it's like driving in the cockpit of the space shuttle. Everything is lit
up and very cool. By the way, I told you she would look better in my garage,
and she does.
again and yes I would recommend you to my friends and family.
We want to thank you for the great service we received from
you while purchasing our truck. It was very easy to work with you and the truck
is all you said it was....we love it. If ever in need of another vehicle we'll
Roger and Laurie Wilke
Two Rivers, WI
had my Subaru Outback a couple of months now and I love it. It was super clean!
You certainly carry the 'cream' of pre-owned cars at Reliable, and I would
recommend you to anyone.
I just want to share a
few thoughts about our recent car purchase from Reliable Auto Sales.
While searching on Cars.com, I found a car at Reliable and was amazed when I
read the testimonials from other buyers. I called Mike Jr. and knew
immediately that he wasn't just another Used Car Dealer. He was very
honest and straight forward about everything. There was also never any
pressure. All of the vehicles offered for sale were impeccably clean,
detailed, and serviced which was another plus.
The sales transaction
was very smooth. Nick even remembered that I said I like to change my own
oil and pointed out a special tool that I would need. Thank you both for
making this an enjoyable experience. We look forward to buying from you
again and will happily recommend Reliable Auto Sales to anyone!
Scott and Darla Turk
Thanks for making our whole buying experience so easy this past week, especially the actual exchange on Saturday.
Katie loves the Tdi and especially loved that it only took a few
minutes to get in and out.
We'll be back when our
needs change again.
Have a great week,
- TTX Environmental
I took the tail wind home and it
was very smooth. Everyone within your organization including the truck exceeded
my expectations. I would do it again tomorrow. Thanks again!
Continuous Motion Packaging, LLC
1530 N Country Club Parkway
Elkhorn, WI 53121
We had heard such positive comments about Reliable, when it was time to buy it was the first place we went. We were not disappointed! Absolutely no sales pressure and it was the best experience buying a car I've had in 57 years. We are not only impressed by the folks that make up their team but love the car. Save yourself a headache and go to Reliable for your next vehicle.
Barry and Pamela Olsen
I highly recommend Reliable Auto Sales to anyone who is looking for an
automobile. Not only did they have a great selection of quality late
model, low mile vehicles, but the staff was very knowledgeable and took extra
time to show me how all the features on my new vehicle operate. We
shopped from the Fox Valley to the UP and the drive over to Sturgeon Bay was
worth the trip. The small town welcoming atmosphere really made the whole
We love our new car from Reliable Auto Sales!
Tom and Jackie Boice
Now that we have had our
new Camry XLE for a few weeks, I wanted to write and let you know how pleased we are
with the car. It has a very smooth and comfortable ride. I'm not sure I will
ever learn how to use all the features on the car, but I am chipping away at
reading about them.
Thanks for making the
buying process so simple and easy. I usually don't care for the effort of
buying a new car but you took all the difficulty and risk out of the process.
We felt we could trust the information you gave us on the car. There was no
pressure to make a quick decision or any decision at all. We also clearly felt
that you gave us a good price for the car.
Thanks again for your
help and we look forward to coming back when we need our next car.
Glen Ellyn, Illinois & Baileys Harbor, WI
We found our Toyota Matrix on Craig's List---it was everything we wanted with a great price, but since we live 7 hours away we weren't sure if it were worth the risk. After reading the testimonials and talking with Mike, it was clear we could trust what he had said about the car. So we bought it from afar and picked it up a few days later. A fantastic car and a GREAT experience!! Mike went the extra mile to sort out everything for an out of state purchase and we would definitely buy from Reliable Auto again. Thank you!
Ruth and Scott Hampton
This is the first car we purchased from Mike Jr. at
Reliable. We found the 2011 Avalon Limited through Craig’s List and
called to get the details. It was exactly what we we’d been looking for;
so the next day we made the four hour trip to Sturgeon Bay. We could not
have been happier with the car, it was immaculate and the service we received
from everyone we dealt with was outstanding. Mike was very straight forward in
dealing with us and made this experience of buying a used car the best we ever
had and Nick was great in helping us understand all the various features.
When the time comes to purchase another car we definitely plan on
Barb and Wayne
Chippewa Falls, WI
Mike Jr. Thank you so much for maintaining your high standards of quality products and business practices. It's nice to know that we have a place to purchase a quality vehicle and be treated fairly and honestly. You will be our dealer of choice when we need our next vehicle.
Jay and Karen Davidson
Thank you Mike Jr, this is the first time I purchased a car from
Reliable. I purchased a Dodge Avenger which was truly a rewarding experience.
After being jerked around by many other dealers it was refreshing to find a
dealer close to home, with exceptionally clean, quality cars, and fair prices
with a no hassle treatment.
I've bought several cars from Reliable over the years. The one and only time things weren't quite right off the lot, Mike stepped up to make it right. I'll continue to recommend them as a source for clean quality used cars!
so much Mike, yes I have bought many cars in my life (including fleets of
police cars) and it can be a pain. Dealing with you was great. I
had my mind set on a Mustang, but when I saw the Solara I thought--- O
Boy this might be the one and it was.
even let me drive it back to Ephraim and it rides and handles as good as her
CTS. We have it safely parked in a friends garage until we even out the
ratio of drivers to cars and can get it back it Fond du Lac. Thanks again
for your help and good service.
Fond du Lac, WI
recently purchased a late model Mercedes Benz C-Class Sedan at Reliable Auto.
The entire purchasing experience was very pleasant. Mike Jr. and
Nick were extremely knowledge about the vehicle and provided excellent service
both during and after the purchase, including the filing of all the required
paperwork with the Wisconsin DMV. We are formerly from Milwaukee and had
thoroughly researched the import car market for Mercedes Benz in the Milwaukee
and Fox Valley areas. After extensive research, we were unable to find a
vehicle of the quality Reliable was selling that was as competitively priced.
We had previously heard about their outstanding reputation and confirmed
this through local sources. The 2012 vehicle we purchased was immaculate
and it was obvious Reliable had done its homework before acquiring the car.
Mike Jr. and Nick have subsequently always been available to answer any
questions we had. We were very happy with our purchase and would highly
recommend Reliable Auto to our family and friends.
Tim & Barb W.
"I recently purchased my second Volvo from Reliable
Auto Sales. I was extremely satisfied with the customer service and
support with the first purchase. At the time I decided to make a second
purchase I did look at other dealers throughout the Fox Valley, Milwaukee area
and Northern Illinois. There was no other dealership that listened
to what I wanted, helped me find the right car and provided excellent customer
service like Reliable did. I am extremely happy with both my first and
second purchase from Reliable. There isn't a better dealership out there
that will help you find what you want and treat you like you are the most
important customer they have."
Mike--Sally and I want to tell you how pleased we are with
the recent purchase of the VW. You exceeded our expectations (and they
were high) regarding the manner in which you conducted the sale. You
were, at all times, professional, knowledgeable, helpful, and courteous.
We are well satisfied with the purchase and have recommended you and
Reliable several times over the past two weeks. You made this an easy
experience. Thank you. We'll stop in one of these days, since the
VW looks longingly at its former home. But don't worry; we'll take good
care of it.
Dick and Sally Sandretti
Mike - the car looks fabulous and must admit I do miss it a tad although I'm
enjoying Shirley's convertible with the sunny days. I hope you find a great
home for the car - it was my baby. You were such a wonderful person to deal
with. Thanks again for doing the paperwork for me with the transfer of the
plates. I would recommend your business to anyone looking for a great used car!
Mary Jane Wilson
Twin Lakes, WI
I searched numerous dealers and took a GLK
for a test drive at another location and could not find the right deal OR the
right service. Let me tell you, you don't need to go to a Benz dealership to
find an awesome Benz, with a warranty, and in excellent condition. It's worth
the drive to Sturgeon Bay. The place is a small family owned dealership, but
they know their stuff and can deliver every bell and whistle on a high end
car/truck. They also gave me a great return on my trade in and were super nice.
I would recommend Reliable Auto and the GLK Mercedes-Benz, both made me very
Green Bay, WI
My wife and I want to thank all the people at Reliable Auto
for their help in finding a great auto. We bought a car last year, and when my
wife was ready for an upgrade, we didn't think twice of visiting Reliable
again. Two hours later we had found a great car, and we were driving off the
lot. Thanks again Reliable.
Barb and Don Fochs
Egg Harbor, WI
Thank you, we were properly
greeted and served as we visited your office to transfer the Ford Escape that
Eileen will be driving. Eileen drove the vehicle home and immediately
believed it to be the right selection among the three vehicles that she
considered. The size is right and the condition of the vehicle is very
nice. We are glad that we were able to make this selection.
Hi Mike! We wanted to let you know that we just love our
2013 Outback! We got a 2009 Subaru Legacy from you a few years ago and were
very impressed with your customer service! We have just loved our Legacy and
knew we couldn't go wrong coming back to Reliable again! Thanks again for
another great experience!
David and Mary Bell
We had a great experience at Reliable. The customer
service was great, and everyone was very accommodating and flexible. It
was so nice to have a pressure-free car buying experience! We got a great
deal at Reliable and love our new van!
Tyler and Becky Wood
West Bend, WI
Being young newlyweds we bought our first vehicle
together from Reliable Auto. We were so pleased with our experience
that three years later we have since returned and purchased our second
vehicle from them. Mike offered us more then a fair price for our Jeep
trade in. The ease of transaction through our local bank took roughly an
hour. We are so pleased and comfortable with both buying occasions. We continue
to recommend Reliable Auto to our friends and
family. Good people to trust!
A & B Curtis
Just wanted to take a few minutes to say how happy I am with my purchase 2 weeks ago. My Chevy Impala is everything I looked for in a car and more! Your expertise, friendliness and willingness to work with me and my extremely tight budget made this experience a positive one. I've talked very highly about you (and your father) to my family and friends (and my over 1000 contacts on facebook)! I will definitely be back. Keep up the great work, you have taken the negative reputation of a used car saleperson and turned it into complete opposite!!
Working with Reliable was a wonderful experience.
My timeline was to purchase a Dodge Avenger during the middle of
2014; however, in late January, I found a customized Avenger at Reliable!
Living and working in Green Bay made it challenging to get to Reliable during
normal business hours, but Mike & Nick were very accommodating on my needs
and worked with me so I was able to test drive the car after work. I was
able to look at the car on Thursday with Nick, who was extremely
friendly and approachable. Reliable allowed me to put a hold on the
vehicle on Friday and they were already working on the financing and
paperwork. I was able to pick the car up and sign off on the remainder of
the paperwork that following Tuesday. What impressed me the most, along
with their approachability and expertise, was the smooth, effortless process
with paperwork. Typically, I’m used to a painful, long paperwork process
at the larger dealerships but Reliable had a few quick forms with easy
financing through a local bank! I walked away with an almost brand-new
car, at a reasonable cost, from a local dealership that I can trust.
My fiancé and I look forward to working with Reliable in the
I bought a great Ford
Flex from Reliable Auto. I talked with them about the Flex over the phone, and
Mike helped me out greatly. He stayed late so my husband and I could test drive
and buy the Flex. We have told everyone about our great experience and how when
we are looking again we would go back.
The Guys at Reliable Automobile Sales, Mike and Mike , man that sure sounds
like an ESPN program . Just want to say thanks for your excellent customer
service. I would recommend anyone who is the market for a used vehicle to visit
M and M at Reliable . It is quite a relaxing sales atmosphere , thus making for
an enjoyable experience .
Thanks again ,
Ken and Linda Lambert
After searching the Green Bay and Appleton auto
market, a friend suggested that I come look at Reliable Auto. I looked at the
lot on Friday night and drove off with my new car on Saturday morning. Mike Jr
was awesome to work with. I can not be happier with my CRV. I will absolutely
refer my friends to the Shortall's and Reliable Auto.
Yesterday we traded our 2004 Volvo S80 that we purchased at
Reliable in 2007 for a beautiful white 2012 S80. We can't say enough
about our experience dealing with the Shortalls! This is the fifth car
our family has purchased at Reliable, and we have no doubt it will perform just
as well as the other four have. With Mike Jr there is complete transparency,
a fair price, and knowledge about the cars he sells. Nick can answer
almost any mechanical or technical question we might have. When buying a
used car, Reliable is the only place for us.
Bill and Jo Schaars
We just purchased our third vehicle from Reliable. We keep coming back to Reliable, and recommending the dealership to others, for several reasons:
I expect my 2013 Outback to last for a long time, but when it is time to replace it, my first stop will be at Reliable.
Pam and Mark Jacobs
Being that I was in the car business virtually my whole life, I never bought a car from anyone but myself. I'm 38 years old and have had many different cars but I never had to go out and buy one from someone or some place I wasnt familiar with. My wife and I did all the research prior to calling anywhere. We found the car we wanted and lucky for us Reliable Auto Sales had exactly what we wanted down to the color. Mike Jr made the purchase almost effortless. He gave us great price right off the bat.
We had to drive an hour and a half to get it so I was skeptical that the car was going to be as nice as Mike explained. Well it was exactly as described and spotless clean. I will buy the rest of my cars from these guys and will also recommend them to my friends and family. Thanks guys for the GREAT deal!!!!!
Brian and Amy Bretl
Things are going great, we are very happy with our choice thank you so much for everything.
There are a lot of auto dealers that will happily sell you a nice vehicle at a good price. What sets Reliable Auto Sales apart from many of the others is the service we received after the sale. Shortly after we purchased our Kia Sorento we noticed a dent in the back that because of its location went unnoticed by my wife and I when we picked up the vehicle. When I brought it to Mike's attention he immediately reassured us that it would be taken care of and we would be completely satisfied. I am happy to say that it was and we are.
Through the whole process the entire staff at Reliable, Mike Jr., Mike Sr., and Nick, was extremely helpful. They shared with us their philosophy when it comes to selling cars and what type of a vehicle you could expect to find on their lot. I have to say that I was impressed with the selection. My wife and I have two sons currently attending college. When the time comes for them to purchase their first vehicle you can bet Reliable will be the first place I suggest they look.
Troy & Dawn Haws
Two Rivers, WI
Thank you Mike! I haven’t had a chance to take it for a good ride yet, but Dan is taking it to a conference in northern Wisconsin today and enjoying it.
Door County Land Trust
P.O. Box 65
Sturgeon Bay WI 54235
Vehicle was delivered nicely to my door. Great doing business with you, Mike. When my wife needs to update her Flex, I’ll make sure to check out your stock. Call or email anytime!
Tim Van Rooy
Rainbow Play Systems
3001 Spirit Ct.
Appleton, WI 54913
Mike, I thought I'd drop a quick note to thank you, Nick, and your dad for helping us with the purchase of the road car we had been searching for. You were patient and positive with us as we deliberated over a number of great choices on the lot. I'm not a fan of the purchasing of a vehicle, but I must say you made the process very easy! By the way, we are proud to display the Reliable Auto emblem that says we support good local businesses.
Sister Bay, WI
Hi Mike, I just wanted to thank you for the great car buying experience. Once again you, Nick and Mike Sr. have given honest, "reliable" and over and above service. Not to mention exceptional value. I always seem to be looking for my next car, shopping around, and always seem to find what I want at Reliable.
Bob & Debbie Batal
Mike, thanks for all of your help in the purchase of my new vehicle. The second sale went as smooth as the first one we did. As before, I will suggest to anyone who is looking for a no hassle sale, with great options to go to your dealership. Thanks again.
“I had been referred to Mike and Reliable Auto from a family member who had also recently purchased a vehicle from them. We all know there has always been a stigma with purchasing used cars and many people are hesitant or have a complete lack of trust when it comes to making such a purchase. It was reassuring to know that Mike and his team only sell vehicles that they have complete confidence in themselves as they truly do have, we the customer’s best interest at heart. The Reliable Auto “Family” truly work hard to represent their name. They were courteous, professional and completely “Reliable” in being willing to go the extra mile in an effort to make my family feel comfortable with our purchase. My family will not hesitate to consider Mike and his team for our next vehicle purchase.”
Thanks for much for an enjoyable buying experience. When I was searching on the internet I was pleasantly surprised to see the vehicle I was looking for, right in my area! You made buying my Ford F-150 a breeze and I haven’t hesitated to recommend you to others. It’s great to be doing business locally!
Sturgeon Bay, WI
Mike Shortall Jr,
A huge THANK YOU for making buying a new car so quick and easy! I love my Honda CRV and I am so glad I came to you to buy my car. You lived up to your reputation of making it a straight forward, no hassle, friendly and honest transaction. The boys and I love the car. It is just what I wanted. In a matter of less than 3 hours I think I test drove, traded in, financed, transferred plates, went grocery shopping (yes – grocery shopping) and was in my new car driving home with a smile on my face. Now if all things were so easy there would be a lot more happy people walking around this world. I appreciated doing business with you and won’t hesitate to recommend you or do business with you the next time I need a new car. Thanks again Mike.
Dear Mike Jr,
Thanks again for keeping things simple! I had nightmares of how complicated it would be to purchase a car so far from home. Hands down, it was worth the trip.
Lester and Amy Sherrow
Thanks for the e-mail we are really loving the mini. That thing is FAST! Mike & Mike were both very nice and hassle free to deal with. I was fortunate enough to take advantage of their end of the year sale and got myself a mini cooper for Christmas. This is my first vehicle purchase in my entire life and I really had no clue what I was doing. They were very friendly and helpful without pressuring me or trying to take advantage of my naivety like some of other car dealerships that I checked out. After getting less than stellar treatment at some other places my friends told me about Reliable. Ultimately, I felt very good giving these guys my money because they took care of me and pledged to continue to take care of me in the future. (and my car is awesome too!) I highly recommend this dealership to anyone that is serious about buying a used car that is in top notch condition.
Thanks again for all your help, it was actually fun dropping 15k. LOL
Sturgeon Bay, WI
Now that I've had the 2011 Kia Sorento about a month I can say I am very happy with this vehicle. It is more refined than the 08 I had and the 4cyl engine is just fine for my driving. Surprisingly, I notice very little difference in power when driving the interstate. I had stopped by the Kia dealership for oil change and check up already and they commented that it was a really well taken care of.
Egg Harbor, WI
Thanks Mike – love my “you’d never know it’s not new” Malibu – it was a spectacular ride home! You guys definitely are a diamond in the rough – I’m so glad that I made the trip up to Sturgeon Bay!
To prospective buyers……We all have the tools of the internet at our fingertips. Searching for a vehicle is easier now than it’s ever been - down to every minute detail and option. Many of us narrow down the precise vehicles that we want to see before ever stepping on a lot. What the internet doesn’t show you is the pride, professionalism, service, and friendliness of the dealership and individual that you will be dealing with. After weeks of internet searching and lot scouring for the right car for me, stepping on to Reliable Auto’s lot, seeing the care and pride that Reliable Auto takes in their selection of impeccable inventory, and dealing with the friendly, knowledgeable, professional member of the Reliable Auto family, I knew my search was done. Thanks again Mike for this wonderful used car buying experience and putting an end to my large impersonal lot crawling misery!
If you want an immaculate flawless car purchased in a friendly, no hassle environment, then take the drive up to Sturgeon Bay in beautiful Door County to check out Reliable Auto’s inventory – you’ll be very glad that you did! They won’t sell you – their cars will!
De Pere, WI
Dick Dobbs | IT Applications Architect
| 1100 Employers Blvd | Green Bay, WI 54344
(Office: (920) 337-3966
)Blackberry: (920) 203-2821
Now when we saw this 2011 black stealth looking mustang on the web we figured that it was probably nice but not worth driving from Michigan to Wisconsin!!! Driving the distance just wasn't the way we wanted to spend a weekend dealing with car salesmen, paperwork and also afraid that it just wasn't worth wasting the gas money. After talking to Mike and his dad several times they assured us that this vehicle was perfect and they would never allow us to make such a trip if they thought it wasn't a done deal as soon as we saw the car. Well... we had spent countless hours the entire spring and summer looking for the perfect car and just begun to think that our standards were too high to achieve. So three days prior to the trip we put our focus on three other mustangs in Michigan. Our belief is, if things don't work out it is for a reason. We were working with CASH and figured that there should be no reason that someone would not want to deal with us. To our good fortune all three of the deals fe1l through due to; someone else was working on the deal, they could not meet with us due to other committments, and the third was just toooo dirty and not what they had advertised. Oh well... we were off to Wisconsin to see if this was as good as it was going to get. Just 10 miles outside of our destination we had 2 calls within 5 minutes telling us that the deal fell through on one of the Mustangs we were interested in and the other said they could meet with us that day. At that point we felt we had done the right thing and as soon as we drove into Reliable Auto we fell in love. There she sat black and beautiful. no stripping and awsome wheels. Gosh.... just like seeing your newborn baby for the first time. Could not believe that it was spotless, and exactly what we had been searching for. Mike and has dad were awsome to work with and honesty was a quality that we did not think salesman had. They were right on the money and had all of the paperwork in line, temporay tags created before we got there. After driving her we made the deal and were back on the road to Michigan within 45 minutes. What a great experience!!!!! WE would totally trust these salemen in the future and highly recommend them to anyone that is searching for a car no matter where they live. These are dedicated guys and rely on referrals. Thanks again for our new girl and how great she looks on the road. Heads turn when they see her.
James and Eula Queen
Cedar Springs, Michigan
Mike and all at Reliable - thank you again for another wonderful car buying experience purchasing our 4th car since moving to Door County 6 years ago. For someone who really is intimidated by the whole experience of buying a car, working with you has been a real pleasure. It is great to feel comfortable during the experience and to know that I will be treated very fairly. Your service and expertise during several issues that had to be dealt with are another aspect of why we will continue to deal with you. Thank you again for the great service. We always feel very confident recommending Reliable to our friends up here and know that they also have had the same positive experience.
Kathy and Bill Wolff
Fish Creek, WI
Yes, and thank you again so much for helping me find a new car. The ride was smooth, and the car is beautiful. I was grateful for the whole experience, and it was so good to meet you.
All my best wishes,
Lecturer, Department of Film
Peck School of the Arts
University of Wisconsin at Milwaukee
Over the years, I have bought many vehicles from Mike Shortall @ Reliable Auto -- used to deal Mike Shortall, Senior -- but now it's his son, Mike, Jr. Just bought a car from Mike last week! I have never been disappointed in the cars or the sales or the treatment I have received at Reliable. GREAT people to work with and they're very picky about the cars they buy to sell. If they don't have the car you want, just let them know what you're looking for & they'll find the car for you. I really found the Reliable website to be very helpful! Thanks, Mike & Mike & Nick! A pleasure doing business with you.
Nancy Feld, Retired Educator
I just bought a 2006 Toyota Highlander Hybrid from Reliable Auto last night. A father and son run the company, Mike, and Mike junior. 10 years ago when I bought my first car from them I found them not only to be honest& upfront, but nice, GOOD, relatable people. My grandma buys from Reliable, my uncles...and so do I. 10 years after my first purchase they still remembered who I am, as well as my family. After relentlessly searching for a quality car, I had seen their Highlander. Mike Jr. told me "no bologna Cali, you know me, and I will give you the best price I can on your car." Even after 10 years, of knowing Mike and Mike Jr. and 10 years after my first purchase, they continue to be honest, good hearted, RELIABLE poeple. They don't pitch sales to you, they are upfront, and you walk away knowing they did all they could to give you the best deal. Nothing but WONDERFUL things to say about Reliable Auto and Mike and Mike Jr. It says it in the name,they are RELIABLE. 5 stars all the way across the board, I would, with total confidence, recommend this dealer and sales men to ANYONE! I have never written a review before, but good, honest, hard work should NEVER go unrecognized, and they are well deserving! Thanks Mike and Mike Jr. I love my car and love that I got to work with you both again!
I purchased a vehicle from Reliable Auto in June of 2010. It was the first time I had worked with them because my father worked as a salesman at another local dealership and I had always bought there. Upon his retirement, I went to several other dealers looking for a car that was just the right fit for me. At Reliable, they listened to me when I explained what I wanted and found me the perfect car. I now own a 2007 Lexus RX350 that is the most comfortable vehicle I have ever driven. They will have a customer for life!
Alison Van Duyse
Sturgeon Bay, WI
I’ve bought used cars from Reliable Auto several times and I’m at ease knowing that they are choosy about the vehicles they offer. They know what quality they are looking for and hit the mark every time, in my book. Reliable’s no hassle policy makes the purchasing process easy, and they save me time and money! They gave me more than fair market price on my trade-ins and sold me cars at a highly competitive rate. I also loved the fact that I could use their website to see their current inventory and research the value of each vehicle. It is by far the best purchasing expereince I have ever had, both in town and on the web.
Amy Paul | Marketing Communications Specialists | 920.746.4244
49 E. Yew Street, Sturgeon Bay, WI 54235 USA
Marine Travelift, Inc.
Amy Paul | Marketing Communications Specialists | 920.746.4244
49 E. Yew Street, Sturgeon Bay, WI 54235 USA
Marine Travelift, Inc.
To Whom It May Concern:
I recently purchased a 2007 Cadillac CTS from Reliable Automobile Sales, sight unseen. As you might suspect this caused me great concern as I did not know what to expect. Mike Sr. and his son (Mike Jr.) have run this operation for 30 years and I can see why they have done so well. Both gentlemen were professional and helped to ally my fears and trepidation. Mike Jr. spent time on the phone walking around the car describing, in minute detail, the minor scratches that the car had on it which proved to be very accurate.
When I told them that I was going to have an outside firm inspect the car to make sure it was everything they said it was, they welcomed it. They wanted me to feel comfortable. They even helped to arrange the delivery of the car to the Detroit area at a price that I could not match.
When there was a small misunderstanding with the delivery, both gentlemen got on the phone with the third party and resolved the issue in my favor.
I would not hesitate to purchase another car from these gentlemen.
30100 Telegraph Road, Suite 478
Bingham Farms, MI 48025
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