RELIABLE AUTOMOBILE SALES, INC - STURGEON BAY, WI
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Customer Testimonials

  • Excellent experience at Reliable Autos. Quality automobiles,fair prices. Found the Ford Escape that had all the options we were seeking, and the price was very fair. First dealer,that didn't pressure us to buy something we didn't want. Will definitely recommend to family and friends!

    Mike and Jennifer Kelliher

    Mishicot, WI




  • No haggling! In and out in less than hour and half. Very honest and upfront. No games. First time I have ever left a dealer knowing that the people working there are good people and not all about a sale. Will most definitely recommend to everyone.

    Jeremiah Campbell

    Sturgeon Bay, WI




  • Mike,

    Quick note to say thank you for a great vehicle and an even better purchase experience.

    Your fair upfront pricing made the decision to drive from the Fox Valley well worth it and completely drama free when we arrived. The vehicle (Toyota RAV4) was as immaculately clean as promised.  My guess is many car dealers have simple upfront pricing and clean vehicles.  What you did next is why I'm taking time to write this note.  When the dread "check engine" light came on shortly after we arrived home you really stepped up to make sure the issue was addressed to our complete satisfaction. Your willingness to proactively cover 100% of the almost $2,000 cost - above and beyond the requirement in your limited warranty - was greatly, greatly appreciated.

    I've purchased many vehicles in my lifetime from many dealerships. I know exactly where my next vehicle will come from!

    It's truly a pleasure to do business with you!

    Dave Quandt

    Sherwood, WI




  • Dear Mike,

    I cannot thank you enough for taking the extra time with our son Edmon when he bought his first car!  It was so fun watching the interaction between you two.  Also, I appreciate so much that you called us right away when the Toyota became available.  This is our 7th great Reliable Auto experience.  You, Nick, and your dad make a fantastic team! 

    Sincerely,

    Dr. Lois Kurschner

    Sturgeon Bay, WI 




  • Mike

    Working with you has been a pleasurable experience in the purchase of two cars in two years.

    This time we were afraid we had asked you to do the impossible—find a

    2016 Audi Q5 in white.  We learned that with you “the impossible” is the starting point.  You did it!  And we could not be happier.  The car is everything we had hoped for.

    We have great faith in you, your professional approach, your consideration and your honesty.  You more than earned our trust and respect.  We enjoyed working with you, Mike Sr., and Nick, again.  You have exceeded our expectations.

    You can be assured that when the time comes to look for another car, there is only one place we will go to—Reliable Auto.

    Our best wishes and thanks.

    Regards,

    Sally and Dick Sandretti

    Sturgeon Bay, WI




  • Just bought a Ford C-Max hi-bred from Reliable Auto. This is the 3rd car I have bought from Mike. Like the other 2 times Mike and Nick were great to work with. Unlike the other times I was unsure what I wanted to buy, but knew I needed something more reliable with better MPG. Mike had several small SUV on the lot which I looked at and test drove, compared towing capacity and mileage. He spent time with me talking about what I was looking for but also the type of driving I was doing and what I needed. He ran several sets of numbers for me on payments and what saving on gas would be with each one and gave me several options to consider. I ended up doing something I had not really even considered, I bought the C-Max and with the gas savings with it I was able to keep my  truck and not  worry about pulling my trailer and getting around in bad weather.  I love the C max, like most of his cars it looks and drives like new. It is so nice dealing with a professional. Will definitely be doing business with them again.

    Dick Clark

    Sturgeon Bay, WI




  • Everyone at Reliable Auto Sales were incredibly helpful and friendly. The entire process was fast and efficient. Would do business again. Thank you!

    Ashley Flynn

    Pulaski, WI




  • When I saw this truck, on craigslist, I new it was exactly what I was looking for.  About an hour after talking with Mike, I drove the 150 miles, from Gladstone, Mi........3 hours later and I was on my way home, behind the wheel of my new F-150! I probably acted a little too hastily, as I didn't so much as check pricing, but all turned out super.  Mike was totally honest with us, and his deal could not be beaten.  Reliable's price was below book and way below the few sellers offering this luxury truck........I would not hesitate recommending Reliable to anyone shopping quality used vehicles.

    Sincerely,

    Jay & Kathy Pepin

    Gladstone, MI




  • My husband and I had an excellent experience purchasing our vehicle! Mike was very helpful and we were in and out in twenty minutes! It was well worth the drive from Green Bay to Sturgeon Bay!!!

    Leah Bergstrom

    Green Bay, WI




  • Hi Mike, we are loving our F150. It's the next best thing to being brand new...without the brand new truck price. Thanks for making everything easy for my wife and I. You and your partner were very helpful and answered all of our questions. We will definitely be back when it comes time for her to get a different vehicle. The only thing I regret is that I hadn't gone to RELIABLE sooner. I would have saved a lot of time and miles traveling around northeast Wisconsin looking for the right truck. Thanks again for everything.

    Shane and Dana McLinn

    Two Rivers, WI.




  • Hi Mike,

     

    I am so far extremely happy with my black 2014 Ford-150 XLT crew cab. It turns heads wherever I go! While we were driving back from Sister bay recently I spotted your 150 for sale at the front of your lot which really caught my eye. I checked out the vehicle on your web site, and knew that it would be my next vehicle, especially after a test drive. I really appreciate your honesty, integrity, and friendly demeanor during the trade in and purchase of my vehicle. I always felt extremely comfortable, and highly recommend Reliable Auto Sales to anyone in the market for a like new used vehicle. It is certainly worth the drive! Please give my best to Mike SR. and Nick also, tell Nick that I appreciate his help with syncing up my cell for hands free calling. I plan to add a few things soon to the 150, and will stop by to show you the next time were heading up north!

     

    Sincerely,

     

    Bill Mathee

    Pleasant Prairie, WI




  • Mike,

     

    When Brian and I got home Friday night we sat around discussing not our wonderful new car but instead  what a wonderful experience we had purchasing the car from you, your dad Mike Sr. & Nick.  Traveling over 500 miles to look at car and hoping it would be what was advertised can be stressful.  The minute your dad came out of the office smiling and offering his hand I liked him and it only got better from there.  His trust of us to test the car without escort, or at a minimum proof of driver's licenses  and insurance, confirmed my belief that honest people trust others to be honest. The trip home was long but when we got out of the car at home and found that the mirrors had lights that lite up Mustang logos on the pavement we were like two giddy kids.  I'm getting the thumbs up as I go by from the 4 to 80 year olds.  Thanks Nick for going over all the details with us. We are still learning what all it does.   Mike, everything you told me about Reliable Auto and how you do business proved to be true.  You guys rock.  We wished we lived closer as we know all of you would be in our circle of friends going forward.  If you are ever coming to Washburn give us a call we loved to see you again.

    Brian and Josie Fleig

    Washburn, WI




  • Dear Mike Sr, Mike Jr, and Nick,

    I have just purchased my sixth vehicle from Reliable since moving to Door County in 2007.  Every purchase has been enjoyable and every vehicle has been super clean and in great working order.  My wife and I have greatly appreciated the very respectful way we have been treated.  You have always been very patient as we worked through the process of finding the right vehicle for the right price: (a price that met our budget and the vehicle that met our qualifications and standards).  We truly feel like family.  Your patience, knowledge, cooperation, and willingness to make the experience a pleasurable one is awesome! 

    Sincerely,

    Gary and Jeanette Stangland

    Sturgeon Bay, WI




  • Hey mike yes I am so in love with my new car and I was more than happy with the experience of purchasing my vehicle through  Reliable! I felt like a very valued customer and everyone was super friendly. I must say my favorite thing about it all was that Every single one of my questions was answered without me even having to ask. 

    Anakaren Garcia

    Sturgeon Bay, WI




  • Good Morning Mike,

     

    We want to take the time to send a Thank You to you and Nick for another great buying experience. It is always a pleasure to buy a vehicle with you.  This is the third we have purchased from Reliable. Always with no hassle-just seems like you treat us as one of the family.  We used to dread when we had to upgrade a vehicle in the past, but since we started to purchase our vehicles from you, we have found it to be a very relaxing and fun experience.  We will always come back to Reliable to look for and buy our vehicles.  We were lucky enough on the first 2 vehicles to find something that we liked on your lot of great selections.  However, on this last vehicle, we told you what we wanted and what we were looking to spend and you came back with several different vehicles and suggestions for us to choose from.  We decided on a 2014 Toyota Camry SE.  You made it happen and within the price we discussed.  When it arrived, Nick took care in getting the vehicle ready for us to take home.  He went through all the features with us.  We can't thank him enough.  This has been a very reliable and great car so far and we will be back when we are looking for another vehicle. We will continue to recommend Reliable Auto to our friends and family! 

     

    Thanks again for the great experience,

     

    Kevin & Missy Marchant

    Sturgeon Bay, WI




  • Mike-

     

    I just bought my second vehicle from Reliable Auto and I plan to purchase my third in the future. Very easy to talk to, no run around, and straight up honesty which is something hard to find these days!

    Kayla Dart

    Sturgeon Bay, WI




  • Hi Mike!

     

    Wanted to send a Thank You to you, your dad & Nick.  What a great group of guys!!  We were extremely pleased with our visit to thinkReliable Auto Sales.  Awesome car selection & can’t say that we’ve been to an used auto dealer with such great quality/well maintained vehicles on their lot.  Also want to thank Mike for his quick response & getting back to us with each & every question we had prior to our visit.  thinkReliable Auto Sales is top notch in our book & we will definitely be back for our next vehicle!

     

    Thanks again!

    Mike & Jodi Lorrig

    Appleton, WI




  • I want to thank both Mike and Nick. Last weekend I started shopping around for a new winter vehicle and prior to stopping in and meeting Mike on Monday, my picks were narrowed down to 3. Met, talked and found # 4 with Mikes help. Several days later while driving back from the airport, called and asked to take it for a drive and when we arrived Nick not only cleared it of snow but had it parked, running and warm at the front door! WE WERE IMPRESSED!!! Purchased it on Saturday.

    Thank you again Mike and Nick, 

    Bill and Gail Ziemer, Egg Harbor.                




  • Mike, you and the Reliable team did an OUTSTANDING job in helping us get the perfect car

    for my wife at the best price possible.  It can be nervous trusting someone else to pick the car your

    looking for without you physically seeing it.  However,  it’s a no brainer with you doing the

    selection based on our criteria. It was PERFECT !!!

     

    We will definitely use your services again in the future!

     

    Thank you again,

    Doug & Vicki Wilson

    Sturgeon Bay, WI




  • We recently bought a truck from Reliable Auto. They provided a great experience, no pressure and were honest and answered all our questions. The vehicle was in great shape and was an excellent value compared to similar vehicles at some of the larger dealerships. It was worth the trip to Door County to work with Mike.

     

    Nickie Peters

    Abrams, WI




  • I would like to thank Michael Shortall Jr. and the crew at Reliable Auto Sales for offering a great truck deal.  They were very nice people to deal with.  So very happy that we dealt with a local business.  They have sold numerous vehicles to family members and everyone has been very happy with their purchases.  Would recommend to everyone to do business locally.

     

    Thank you,

    Monica Kaye

    Algoma, WI




  • Mike,

     

    Thank you for such a pleasurable buying experience!  We're very happy with our vehicle purchase and will definitely recommend our friends and family to Reliable Auto Sales.  Thanks again and we look forward to doing business again in the future.

     

    Matt and Kristin Tassoul

    Brussels, WI




  • Dear Mike, Jr. and all the staff,

     

    Lloyd & I always wanted to let you know how surprised we were to get a Thank You in July from your car dealership. We now have the Chev. Equinox over 5 months and need to let you know how pleased we are with it.  It is such a good fit for us!  Us being older, we find it so easy to get in and out of.  It is a pleasure to drive!  It has so many nice features on it. Now that it is colder out, it heats great!

     

    Thanks to all of you at your dealership for making our purchase such a good experience for us also.

     

    Happy Thanksgiving to All of you and your families.

     

    From Lloyd & Lyla Uecker, Algoma, WI.




  • I was looking for a new car and found Reliable Automobile Sales and their inventory of almost new cars. I was impressed with the quality of what they had. I called Mike Jr. with a lot of questions he answered them all. He made me comfortable enough with the vehicle I was looking at to purchase it with out seeing it in person. Less than a week I was there to pick up my almost new car. I was very happy with what I purchased. It definitely was worth the 4 hour trip to get there, I will certainly be back when I begin looking for another vehicle.

    Marc Obrien

    Boulder Junction, WI




  • Mike Sr. & Mike Jr,

    Want to let you know and thank you for being a pleasure to do business with.  We were very impressed with you both.  We're very happy with our vehicle and will let everyone know that we would highly recommend Reliable Auto Sales!

    Brad and Tina Tassoul

    Brussels, WI




  • Mike, the car is great and I really appreciate you checking in. Very happy with your team, the whole experience was great. Will be happy to recommend anyone to give you guys a look when in need of a vehicle.

    Thank you again,

    Dennis Allie

    Depere, WI




  • Mike, 

     

    Yes, Nick did. Thank you so much for all your help! You are exceptional people, I tell you!! Thanks for going above and beyond for your customers. Even months after we bought the Mini....... I will not forget this!! 

     

    Thanks again!! 

     

    Jeanne Bruski 

    Birnamwood, WI




  • Mike,

    Thank you for ANOTHER great buying experience. We always keep our eyes on the RELIABLE website because you continuously carry great vehicles.  As we decided to upgrade our Prius, sure enough, RELIABLE (not the bigger guys in the Valley) had what we were looking for.  Your pricing was right on.  We did the research and the math.  We have bought with confidence from you before because we know you will only put cars on your lot that you are proud to sell. You know the Carfax and often the vehicle and owner history.  We appreciate not having to dance around to determine a fair trade value and also love that Nick is always up to date on all the vehicles new features.

    It has been a pleasure working with once again.

    Mark and Kathy Kunstman

    Sister Bay, WI




  • Thank you for the wonderful experience of buying my first car. With the help from all of you my buying my first car was not nearly as nerve-wracking as I thought it would be. I am extremely happy with my vehicle and with the customer service I received. If I need a used car in the future I will definitely be checking out your inventory first and would be happy to buy another vehicle from you. Again thank you so much! I will be highly recommending you to my friends!

    Rachel Muhs

    Green Bay, WI




  • Just a note to thank you and your staff for such a pleasurable buying experience.  We purchased a 2014 Mercedes C300 Sportmatic and have never experienced such a straightforward, honest, no hassle car purchase before, this is the way buying a car should be!!!!  We really appreciate the expertise you and your staff use in selecting the finest cars and openly sharing all the info. with your customers.  There is no reason to buy new when you can be assured of this level of quality and service at affordable no hassle pricing.  

     

    Thanks again,

     

    Larry and Connie Leitzke

    Bonduel, WI.




  • Mike,

     

    I would like to take the time to thank you for your help in the purchasing of our "new" Chevy Traverse. The entire process was incredibly easy and you were wonderful to deal with. I have begun to recommend your dealership to others because the experience was the best I have had when buying a car, used or new.

     

    The wife loves the car and is extremely happy with my choice. 

     

    Thanks again and look forward to doing business again in the future.

     

    Jay and Laura Rommelfanger

    Oshkosh, WI




  • Hi Mike, 

     

    I had to send you an email to Thank You for the excellent customer service and the honesty every consumer looks for when purchasing a vehicle! 

     

    I love my Mini Cooper and get so many compliments on it! Everyone of course asks where I got it from, I tell them Reliable Auto Sales in Sturgeon Bay WI!  I also tell them that I will go there again!! I was extremely satisfied especially with Nick and how wonderful he was with all of the automotive aspects with my husband!! 

     

    Thank you so much for such a wonderful experience! You will see us again! :) 

     

    Take care. 

     

    Jeanne Bruski 

    Birnamwood, WI




  • Mike Shortall, Jr.

     

    I must admit that I had fears, uncertainties and doubts about purchasing a pre owned vehicle. Upon my first visit you greeted me and it didn’t take long before I knew I was dealing with a guy that had my best interest in mind. You answered my questions and shared with me the process you go through in selecting your inventory. In so many words Mike you were saying trust us. That conversation reminded me of a story that perhaps you have heard.

     

    A man posted handbills around the countryside proclaiming that he was going to cross Niagara Falls on a tight rope pushing a wheelbarrow. On the day of the event hundreds of people showed up to see this fool who was surely going to fall to his death. As he approached the wire a man stepped out of the crowd and said, “I think that you can make it” “Good replied the dare devil, now get into the wheelbarrow.”

     

    I want to thank Mike Senior, Nick and yourself for removing all of my fears, uncertainties and doubts regarding the purchase of a pre owned automobile.



    Thanks Reliable for the ride across the falls.

     

    Sincerely,

     

    Al Hermann

    Sturgeon Bay, WI

     

    Dealer Sales Manager

    Building & Construction

    Leica Geosystems, Inc.

    A Hexagon Company




  • Friendly staff. Great service. Nice to do business with.

    Robert Frost

    Jacksonport, WI




  • Just a note to let you know how happy I am with my new car! I  had been watching your inventory and getting daily updates since November. Sad to say I did miss a couple of good ones! I came in to see a used  car in my price range, test drove it and it was a nice clean car.  I was going to think about it over the weekend, and as we were leaving, spotted a cute sub compact. Well I test drove it and fell in love! I would never have looked at it anywhere else. I wanted to buy only from you. I signed the papers and walked out with a 2014 with warranties that day. Now we are a 2 car Reliable family- Mike, I love my toy! 

     

    Thanks again for all your help!

     

    Jerry Mark

    Sturgeon Bay, WI




  • I have purchased two vehicles through Reliable auto in Sturgeon Bay.  The first was a 2001 Dodge Caravan with 35,000 mies on it.  I knew right away that it was a great car and the right one for me at that time.  Years later when looking for another car I shopped around a bit in Green Bay.  I could not find a dealership that I felt comfortable with.  There was always an element of distrust somehow.  At Reliable, they are friendly, honest and really do get the best cars that are out there.  There is no reason to go anywhere else.  They always have the best cars at the best prices. My second car that I bought at Reliable was a 2011 Toyota Rav4 with 33,000 miles on it.  Three or four other people were looking at it but thanks to the help of my sister I was able to purchase it!!!  It was by far, the best car and the best deal out there!  I was really lucky and I always knew in the back of my mind that I would find something special again at Reliable.   Once again I can't say it enough…everything about Reliable is top notch..many of their return costumers are women…that right there should tell you everything you need to know  :)   They are hands down the best used car dealership in Wisconsin!!!  

     

    Dorothy Scott

    Sturgeon Bay




  • I am delighted with the results of my purchase. I had never purchased a car sight unseen before. But, your reputation won out. As a 

    dual resident (and Bear fan) the car was delivered as promised: flawless. I see no need whatsoever to want to buy new again. Great price and your description of the car was quite accurate. Love the car! Thanks, Mike.

     

    Mark R. A.

    Baileys Harbor, WI




  • After purchasing several vehicles over the past years, I continue to marvel at the high quality that Mike insists upon. The vehicles are super clean, usually loaded with my favorite gadgets and options, and run like they are brand new. There are always lots of great choices on the lot, but I have even asked him to find a car with my specifications and he does it in a very short time. I have dealt exclusively with Reliable Auto for over 20 years and could not be happier with the vehicles and their great deals and customer service. It is a pleasure to deal with truly nice people.

     

    Darla Tong

    Sturgeon Bay, WI




  • Mike,

    It doesn't take much for a customer that has purchased 3 vehicles from you to rave about the quality, customer service, and total car buying experience that you have consistently provided. No wonder you've been in business for 34 years. You provide a level of confidence and trustĀ that does not exist in the used car business today. Kudos to you for consistently offering premium condition cars on your lot and making the car buying experience second to none. Finally, I don't know how you do it, but with my recent purchase of a 2012 Lexus RX 350, it makes me feel like I am driving in a brand new car straight from the showroom. It still has the new car smell. Thanks Mike. You're the best!!

    Bob O'Connell

    Brillion, WI




  • Thank you for this amazing experience in the purchase of my "new" used Subaru Outback.  The minute I stepped onto the lot I was treated like a member of the family.  No pressure, honest, efficient, no hassle, from start to finish.  There is a reason the name is "Reliable"!

    Connie De Boef

    Baileys Harbor, WI




  • Hi Mike, yes it was nice ride home! The car practically drives itself. Besides the gas mileage, which I really like, driving this car at night is awesome! I told Judy it's like driving in the cockpit of the space shuttle. Everything is lit up and very cool. By the way, I told you she would look better in my garage, and she does.

    Thanks again and yes I would recommend you to my friends and family.

    Phil 

    Fremont, WI




  • Thanks Mike,

    That was a very nice note and I appreciate it.  I work for a family owned and run company, too.  We also try to supply very high service and an excellent product line in a very competitive environment.  So, believe me, I can relate to what you guys are doing.  If/when I or a friend, family member, etc., are looking for a new(er) vehicle, I'm sure I'll be in touch with you. I look forward to driving the Acura past your lot next summer on my way to Fish Creek and telling everyone in the car that "there's where I bought the Acura!" Take care and feel free to touch base down the line.

    Dave Langenfeld

    Green Bay, WI




  • We want to thank you for the great service we received from you while purchasing our truck. It was very easy to work with you and the truck is all you said it was....we love it. If ever in need of another vehicle we'll be back!

     

    Roger and Laurie Wilke

    Two Rivers, WI




  • I've had my Subaru Outback a couple of months now and I love it. It was super clean! You certainly carry the 'cream' of pre-owned cars at Reliable, and I would recommend you to anyone.

    Carol Freer

    Green Bay, WI




  • Mike,

     

    I just want to share a few thoughts about our recent car purchase from Reliable Auto Sales.  While searching on Cars.com, I found a car at Reliable and was amazed when I read the testimonials from other buyers.  I called Mike Jr. and knew immediately that he wasn't just another Used Car Dealer.  He was very honest and straight forward about everything.  There was also never any pressure.  All of the vehicles offered for sale were impeccably clean, detailed, and serviced which was another plus. 

     

    The sales transaction was very smooth.  Nick even remembered that I said I like to change my own oil and pointed out a special tool that I would need.  Thank you both for making this an enjoyable experience.  We look forward to buying from you again and will happily recommend Reliable Auto Sales to anyone!

     

    Scott and Darla Turk

    Green Bay




  • Mike,

     

    Thanks for making our whole buying experience so easy this past week, especially the actual exchange on Saturday. 

     

    Katie loves the Tdi and especially loved that it only took a few minutes to get in and out.

     

    We'll be back when our needs change again.

     

    Have a great week,

    Rob

     

    Robert Rock

    Technical Director - TTX Environmental

     

    P    (920) 743-6568 x7396

    F    (920) 743-5486

    rrock@ttxinc.com

    www.ttxinc.com




  • Mike,

     

    I took the tail wind home and it was very smooth. Everyone within your organization including the truck exceeded my expectations. I would do it again tomorrow. Thanks again!

     

    Jim Hertel

    Continuous Motion Packaging, LLC

    1530 N Country Club Parkway

    Elkhorn, WI 53121

    www.cmpkg.com

    Tel: 262-723-8708

    Fax: 262-723-8781




  • We had heard such positive comments about Reliable, when it was time to buy it was the first place we went. We were not disappointed! Absolutely no sales pressure and it was the best experience buying a car I've had in 57 years. We are not only impressed by the folks that make up their team but love the car. Save yourself a headache and go to Reliable for your next vehicle.

    Barry and Pamela Olsen

    Sister Bay, WI




  • I highly recommend Reliable Auto Sales to anyone who is looking for an automobile.  Not only did they have a great selection of quality late model, low mile vehicles, but the staff was very knowledgeable and took extra time to show me how all the features on my new vehicle operate.  We shopped from the Fox Valley to the UP and the drive over to Sturgeon Bay was worth the trip. The small town welcoming atmosphere really made the whole experience great.  

    We love our new car from Reliable Auto Sales!

    Tom and Jackie Boice  

    Peshtigo, WI




  • Mike,

    Now that we have had our new Camry XLE for a few weeks, I wanted to write and let you know how pleased we are with the car. It has a very smooth and comfortable ride. I'm not sure I will ever learn how to use all the features on the car, but I am chipping away at reading about them. 

    Thanks for making the buying process so simple and easy. I usually don't care for the effort of buying a new car but you took all the difficulty and risk out of the process. We felt we could trust the information you gave us on the car. There was no pressure to make a quick decision or any decision at all. We also clearly felt that you gave us a good price for the car. 

    Thanks again for your help and we look forward to coming back when we need our next car.

    Chuck Doyle

    Glen Ellyn, Illinois & Baileys Harbor, WI




  • We found our Toyota Matrix on Craig's List---it was everything we wanted with a great price, but since we live 7 hours away we weren't sure if it were worth the risk.  After reading the testimonials and talking with Mike, it was clear we could trust what he had said about the car.  So we bought it from afar and picked it up a few days later.  A fantastic car and a GREAT experience!!  Mike went the extra mile to sort out everything for an out of state purchase and we would definitely buy from Reliable Auto again.  Thank you!

    Ruth and Scott Hampton

    Decorah, Iowa




  • Mike Jr, 

     

    This is the first car we purchased from Mike Jr. at Reliable.  We found the 2011 Avalon Limited through Craig’s List and called to get the details.  It was exactly what we we’d been looking for; so the next day we made the four hour trip to Sturgeon Bay.  We could not have been happier with the car, it was immaculate and the service we received from everyone we dealt with was outstanding. Mike was very straight forward in dealing with us and made this experience of buying a used car the best we ever had and Nick was great in helping us understand all the various features.  When the time comes to purchase another car we definitely plan on coming back.

     

    Barb and Wayne

    Chippewa Falls, WI




  • Mike Jr.  Thank you so much for maintaining your high standards of quality products and business practices.  It's nice to know that we have a place to purchase a quality vehicle and be treated fairly and honestly.  You will be our dealer of choice when we need our next vehicle.

    Jay and Karen Davidson

    Baileys Harbor, WI




  • Thank you Mike Jr, this is the first time I purchased a car from Reliable. I purchased a Dodge Avenger which was truly a rewarding experience. After being jerked around by many other dealers it was refreshing to find a dealer close to home, with exceptionally clean, quality cars, and fair prices with a no hassle treatment.

     

    Dennis Bergene

    Sturgeon Bay




  • I've bought several cars from Reliable over the years.  The one and only time things weren't quite right off the lot, Mike stepped up to make it right.  I'll continue to recommend them as a source for clean quality used cars! 

    Jon Blahnik

    Sturgeon Bay, WI




  • Thanks so much Mike, yes I have bought many cars in my life (including fleets of police cars) and it can be a pain.  Dealing with you was great.  I had my mind set on a Mustang, but when I saw the Solara  I thought--- O Boy this might be the one and it was. 

     

    Ginny even let me drive it back to Ephraim and it rides and handles as good as her CTS.  We have it safely parked in a friends garage until we even out the ratio of drivers to cars and can get it back it Fond du Lac.  Thanks again for your help and good service.  

    Regards,

    Jim Gilmore

    Fond du Lac, WI




  • We recently purchased a late model Mercedes Benz C-Class Sedan at Reliable Auto.  The entire purchasing experience was very pleasant.  Mike Jr. and Nick were extremely knowledge about the vehicle and provided excellent service both during and after the purchase, including the filing of all the required paperwork with the Wisconsin DMV.  We are formerly from Milwaukee and had thoroughly researched the import car market for Mercedes Benz in the Milwaukee and Fox Valley areas.  After extensive research, we were unable to find a vehicle of the quality Reliable was selling that was as competitively priced.  We had previously heard about their outstanding reputation and confirmed this through local sources.  The 2012 vehicle we purchased was immaculate and it was obvious Reliable had done its homework before acquiring the car.  Mike Jr. and Nick have subsequently always been available to answer any questions we had.  We were very happy with our purchase and would highly recommend Reliable Auto to our family and friends.



    Tim & Barb W.

    Sturgeon Bay




  • "I recently purchased my second Volvo from Reliable Auto Sales.  I was extremely satisfied with the customer service and support with the first purchase. At the time I decided to make a second purchase I did look at other dealers throughout the Fox Valley, Milwaukee area and  Northern Illinois.  There was no other dealership that listened to what I wanted, helped me find the right car and provided excellent customer service like Reliable did.  I am extremely happy with both my first and second purchase from Reliable.  There isn't a better dealership out there that will help you find what you want and treat you like you are the most important customer they have."

     

    Mary Lopas

    Sturgeon Bay, WI




  • Mike--Sally and I want to tell you how pleased we are with the recent purchase of the VW.  You exceeded our expectations (and they were high) regarding the manner in which you conducted the sale.  You were, at all times, professional, knowledgeable, helpful, and courteous.  We are well satisfied with the purchase and have recommended you and Reliable several times over the past two weeks.  You made this an easy experience.  Thank you.  We'll stop in one of these days, since the VW looks longingly at its former home.  But don't worry; we'll take good care of it.

     

    Regards.

     

    Dick and Sally Sandretti

    Sturgeon Bay, WI




  • Hi Mike - the car looks fabulous and must admit I do miss it a tad although I'm enjoying Shirley's convertible with the sunny days. I hope you find a great home for the car - it was my baby. You were such a wonderful person to deal with. Thanks again for doing the paperwork for me with the transfer of the plates. I would recommend your business to anyone looking for a great used car!

    Mary Jane Wilson

    Twin Lakes, WI




  • I searched numerous dealers and took a GLK for a test drive at another location and could not find the right deal OR the right service. Let me tell you, you don't need to go to a Benz dealership to find an awesome Benz, with a warranty, and in excellent condition. It's worth the drive to Sturgeon Bay. The place is a small family owned dealership, but they know their stuff and can deliver every bell and whistle on a high end car/truck. They also gave me a great return on my trade in and were super nice. I would recommend Reliable Auto and the GLK Mercedes-Benz, both made me very happy!

    Sherry Ledvina

    Green Bay, WI




  • My wife and I want to thank all the people at Reliable Auto for their help in finding a great auto. We bought a car last year, and when my wife was ready for an upgrade, we didn't think twice of visiting Reliable again. Two hours later we had found a great car, and we were driving off the lot. Thanks again Reliable. 

    Barb and Don Fochs

    Egg Harbor, WI




  • Thank you, we were properly greeted and served as we visited your office to transfer the Ford Escape that Eileen will be driving.  Eileen drove the vehicle home and immediately believed it to be the right selection among the three vehicles that she considered.  The size is right and the condition of the vehicle is very nice.  We are glad that we were able to make this selection.

     

    Thank you,

    Will Belitz

    Cleveland, WI




  • Hi Mike! We wanted to let you know that we just love our 2013 Outback! We got a 2009 Subaru Legacy from you a few years ago and were very impressed with your customer service! We have just loved our Legacy and knew we couldn't go wrong coming back to Reliable again! Thanks again for another great experience!

     

    Thanks again!

    David and Mary Bell

    Baileys Harbor, WI




  • We had a great experience at Reliable.  The customer service was great, and everyone was very accommodating and flexible.  It was so nice to have a pressure-free car buying experience!  We got a great deal at Reliable and love our new van!

    Tyler and Becky Wood

    West Bend, WI




  • Being young newlyweds we bought our first vehicle together from Reliable Auto. We were so pleased with our experience that three years later we have since returned and purchased our second vehicle from them. Mike offered us more then a fair price for our Jeep trade in. The ease of transaction through our local bank took roughly an hour. We are so pleased and comfortable with both buying occasions. We continue to recommend Reliable Auto to our friends and family. Good people to trust!

    A & B Curtis

    Sturgeon Bay, WI




  • Just wanted to take a few minutes to say how happy I am with my purchase 2 weeks ago. My Chevy Impala is everything I looked for in a car and more! Your expertise, friendliness and willingness to work with me and my extremely tight budget made this experience a positive one. I've talked very highly about you (and your father) to my family and friends (and my over 1000 contacts on facebook)! I will definitely be back. Keep up the great work, you have taken the negative reputation of a used car saleperson and turned it into complete opposite!!

    Thanks again!!          

    Tammy Dorner

    Denmark, WI       




  • Working with Reliable was a wonderful experience. 

     

    My timeline was to purchase a Dodge Avenger during the middle of 2014; however, in late January, I found a customized Avenger at Reliable!  Living and working in Green Bay made it challenging to get to Reliable during normal business hours, but Mike & Nick were very accommodating on my needs and worked with me so I was able to test drive the car after work.  I was able to look at the car on Thursday with Nick, who was extremely friendly and approachable.  Reliable allowed me to put a hold on the vehicle on Friday and they were already working on the financing and paperwork.  I was able to pick the car up and sign off on the remainder of the paperwork that following Tuesday.  What impressed me the most, along with their approachability and expertise, was the smooth, effortless process with paperwork.  Typically, I’m used to a painful, long paperwork process at the larger dealerships but Reliable had a few quick forms with easy financing through a local bank!  I walked away with an almost brand-new car, at a reasonable cost, from a local dealership that I can trust. 

     

    My fiancé and I look forward to working with Reliable in the future!

    Michael Ostrowski

    Green Bay, WI




  • I bought a great Ford Flex from Reliable Auto. I talked with them about the Flex over the phone, and Mike helped me out greatly. He stayed late so my husband and I could test drive and buy the Flex. We have told everyone about our great experience and how when we are looking again we would go back. 

     

    Kari Dehlinger

    Appleton, WI




  • To The Guys at Reliable Automobile Sales, Mike and Mike , man that sure sounds like an ESPN program . Just want to say thanks for your excellent customer service. I would recommend anyone who is the market for a used vehicle to visit M and M at Reliable . It is quite a relaxing sales atmosphere , thus making for an enjoyable experience .

    Thanks again ,

    Ken and Linda Lambert

    Sturgeon Bay, WI




  • After searching the Green Bay and Appleton auto market, a friend suggested that I come look at Reliable Auto. I looked at the lot on Friday night and drove off with my new car on Saturday morning. Mike Jr was awesome to work with. I can not be happier with my CRV. I will absolutely refer my friends to the Shortall's and Reliable Auto.

    Sandy Miller

    Green Bay, WI




  • Yesterday we traded our 2004 Volvo S80 that we purchased at Reliable in 2007 for a beautiful white 2012 S80.  We can't say enough about our experience dealing with the Shortalls!  This is the fifth car our family has purchased at Reliable, and we have no doubt it will perform just as well as the other four have.  With Mike Jr there is complete transparency, a fair price, and knowledge about the cars he sells.  Nick can answer almost any mechanical or technical question we might have.  When buying a used car, Reliable is the only place for us.

     

    Bill and Jo Schaars

    Egg Harbor, WI




  • I have bought a couple of vehicles from Reliable Auto and every time the Shortall family is extremely helpful and knowledgeable. Any questions I have they are more than willing to answer. Great people to work with!

    Amy DeMeter
    Sturgeon Bay, WI



  • We just purchased our third vehicle from Reliable.  We keep coming back to Reliable, and recommending the dealership to others, for several reasons:

    • Really nice, clean cars – Truly, the cars are spotless.  All of our cars have been low-mileage and look brand new.  It is clear that great pride goes into making the cars ready for sale.
    • Fair pricing – ‘Nuff said.
    • A no-hassle purchase experience – With my recent purchase, I was in and out and driving my new car within about 10 minutes.  Mike had prepared everything in advance, and all I had to do is sign the papers.   It was totally stress-free.
    • It’s a local small business – When you are a local small business, you don’t stay in business for 30+ years if you’re at all sketchy.  Doing business with your friends and neighbors requires the utmost integrity, since you see your customers at the grocery store and school events.  In addition, there’s much to be said for the type of work and service ethic you find in small-town Wisconsin.  Anyone who wants to deal with honest, ethical, and hard-working people who care about their business – look no further than Reliable.

    I expect my 2013 Outback to last for a long time, but when it is time to replace it, my first stop will be at Reliable.

    Pam and Mark Jacobs
    Brussels, WI




  • June 23rd I had an accident and totaled my Toyota Prius.  My neighbor was available two days later to drive me into Sturgeon Bay to find a rental car.  She had high praise for Reliable Auto and their sales staff.  She currently owned a Lexus RX350 from this dealership.  One day later I went to Reliable simply wondering how much could I afford.  The salesman helped me figure out how much my auto insurance was likely to pay me for my total loss vehicle.  Out on the lot was a Rav4 Limited 4x4 in Black with low miles.  The old expression "a women never buys the first pair of shoes she tries on, but this Rav4 was no pair of shoes.  I was impressed by the vehicle and was sold on the product and the great service I received at Reliable Auto.  After 3 months of owning the vehicle I had a noise coming from my rear brake area.  I stopped by the dealership to show Mike Jr and have him listen to it.  He immediately got me a loaner vehicle ready and had all new brakes put in the rear of the vehicle at no charge whatsoever.  Wow!

    Thank you!
    Suzanne Ahnert
    Sturgeon Bay, WI



  • 12 Hyundai Sonata Limited Turbo

    Being that I was in the car business virtually my whole life, I never bought a car from anyone but myself. I'm 38 years old and have had many different cars but I never had to go out and buy one from someone or some place I wasnt familiar with. My wife and I did all the research prior to calling anywhere. We found the car we wanted and lucky for us Reliable Auto Sales had exactly what we wanted down to the color. Mike Jr made the purchase almost effortless. He gave us great price right off the bat.
    We had to drive an hour and a half to get it so I was skeptical that the car was going to be as nice as Mike explained. Well it was exactly as described and spotless clean. I will buy the rest of my cars from these guys and will also recommend them to my friends and family. Thanks guys for the GREAT deal!!!!!

    Thanks
    Brian and Amy Bretl
    Marinette, WI




  • Hi Mike,

    Things are going great, we are very happy with our choice thank you so much for everything.

    There are a lot of auto dealers that will happily sell you a nice vehicle at a good price. What sets Reliable Auto Sales apart from many of the others is the service we received after the sale. Shortly after we purchased our Kia Sorento we noticed a dent in the back that because of its location went unnoticed by my wife and I when we picked up the vehicle. When I brought it to Mike's attention he immediately reassured us that it would be taken care of and we would be completely satisfied. I am happy to say that it was and we are.

    Through the whole process the entire staff at Reliable, Mike Jr., Mike Sr., and Nick, was extremely helpful. They shared with us their philosophy when it comes to selling cars and what type of a vehicle you could expect to find on their lot. I have to say that I was impressed with the selection. My wife and I have two sons currently attending college. When the time comes for them to purchase their first vehicle you can bet Reliable will be the first place I suggest they look.

    Thanks Again!
    Troy & Dawn Haws
    Two Rivers, WI




  • Thank you Mike!  I haven’t had a chance to take it for a good ride yet, but Dan is taking it to a conference in northern Wisconsin today and enjoying it.

     Kristi Rice
    Office Manager

     
    Door County Land Trust 
    P.O. Box 65
    Sturgeon Bay WI 54235




  • Vehicle was delivered nicely to my door. Great doing business with you, Mike. When my wife needs to update her Flex, I’ll make sure to check out your stock. Call or email anytime!

    Tim Van Rooy
    Rainbow Play Systems

    3001 Spirit Ct.

    Appleton, WI  54913

    www.RainbowNEW.com




  • Dodge Grand Caravan Crew
    "Our car buying experience with Reliable Auto was very positive; we were impressed not only with quality of all the cars we saw on the lot, but the knowledge and professionalism of the staff was evident as well.  We saved thousands over buying a new van, and it was well worth the drive from central Wisconsin. We would recommend to all our friends and family to check with them for their next vehicle. We found exactly what we were looking for.  Thanks Mike, Nick and everyone! "

    Bobbie Joy Amann
    Plover, WI



  • Toyota Camry XLE V-6

    Mike, I thought I'd drop a quick note to thank you, Nick, and your dad for helping us with the purchase of the road car we had been searching for.  You were patient and positive with us as we deliberated over a number of great choices on the lot. I'm not a fan of the purchasing of a vehicle, but I must say you made the process very easy!  By the way, we are proud to display the Reliable Auto emblem that says we support good local businesses.

    Until the next time,  

    Dick Kaiser
    Sister Bay, WI




  • Hi Mike, I just wanted to thank you for the great car buying experience. Once again you, Nick and Mike Sr. have given honest, "reliable" and over and above service. Not to mention exceptional value. I always seem to be looking for my next car, shopping around, and always seem to find what I want at Reliable.

    Thanks again! 

    Warm Regards,
    Bob & Debbie Batal
    Brussels, WI




  • It is a pleasure to do business with Mike Shortall and Reliable.  What a contrast to other dealers!  Mike is completely open about his costs, and his price is the minimum that he can handle.  In other words, there are no manipulative negotiations — his price is the lowest he can accept and stay in business.  Mike knows that honesty works as a business model, and his customers know that about him.

    His cars are immaculate and free of any scratches or dings.

    A friend told us about Mike several years ago and we bought a car from him in 2005, a Honda CRV with 23,000 miles on it.  We are still driving that car, and today, eight years later, it has 206,000 miles and is going strong.  Last week we bought another car from Mike, a Ford Fiesta that gets up to 42 mpg on the highway, according to the readout on the dashboard.

    Mike is a local young man, is raising a family here, and he knows the value of his reputation for honesty and fair play.   He runs Reliable with his dad, and intends to serve the people in our area indefinitely.



  • Toyota Rav4

    Mike, thanks for all of your help in the purchase of my new vehicle. The second sale went as smooth as the first one we did. As before, I will suggest to anyone who is looking for a no hassle sale, with great options to go to your dealership. Thanks again.

    Dave Patton 
    Sturgeon Bay, WI



  • Toyota Camry SE

    “I had been referred to Mike and Reliable Auto from a family member who had also recently purchased a vehicle from them.  We all know there has always been a stigma with purchasing used cars and many people are hesitant or have a complete lack of trust when it comes to making such a purchase.  It was reassuring to know that Mike and his team only sell vehicles that they have complete confidence in themselves as they truly do have, we the customer’s best interest at heart.  The Reliable Auto “Family” truly work hard to represent their name.  They were courteous, professional and completely “Reliable” in being willing to go the extra mile in an effort to make my family feel comfortable with our purchase.  My family will not hesitate to consider Mike and his team for our next vehicle purchase.”     


    Chad Charon
    Crete, IL



  • SUBARU FORESTER

    Hi Mike,

    I just wanted to drop you a note telling you that I love the Subaru and had a very good experience at Reliable Auto.  My mechanic checked out the vehicle and gave it an A+.  I had left a few things in my trade in and your Dad mailed them back to me right away.  I appreciate the service and will come back to Reliable when my son needs a car in a few years.

    Tom Komp
    Suamico, WI




  • F-150 LARIAT 4X4

    Mike-

    Thanks for much for an enjoyable buying experience. When I was searching on the internet I was pleasantly surprised to see the vehicle I was looking for, right in my area! You made buying my Ford F-150 a breeze and I haven’t hesitated to recommend you to others. It’s great to be doing business locally!

    Regards,

    Sue
    Sturgeon Bay, WI

    ,



  • HONDA CRV

    Mike Shortall Jr,

     

    A huge THANK YOU for making buying a new car so quick and easy! I love my Honda CRV and I am so glad I came to you to buy my car. You lived up to your reputation of making it a straight forward, no hassle, friendly and honest transaction. The boys and I love the car. It is just what I wanted. In a matter of less than 3 hours I think I test drove, traded in, financed, transferred plates, went grocery shopping (yes – grocery shopping) and was in my new car driving home with a smile on my face. Now if all things were so easy there would be a lot more happy people walking around this world. I appreciated doing business with you and won’t hesitate to recommend you or do business with you the next time I need a new car.  Thanks again Mike.

    Regards,
    Kate
    Ephraim, WI 




  • 2010 GMC Yukon XL 4x4

    Dear Mike Jr,

    Thanks again for keeping things simple! I had nightmares of how complicated it would be to purchase a car so far from home. Hands down, it was worth the trip.

    Thanks Again,
    Lester and Amy Sherrow
    Mukwonago, WI




  • 2012 Subaru Outback
    Dear Mike Jr, Mike Sr, and Nick-
    We are all home in Illionis safe and sound.  Driving the new Outback was great, we are quite happy with our decision.  Thank you again for all of your help, advice, and patience.  Your service is unbeatable!  We are always so impressed with all you do to make car buying enjoyable.

    Sincerely,
    Nancy and Bob Richards
    Villa Park, IL & Sturgeon Bay, WI



  • FIRST PURCHASE

    Hi Mike-

    Thanks for the e-mail we are really loving the mini. That thing is FAST!  Mike & Mike were both very nice and hassle free to deal with. I was fortunate enough to take advantage of their end of the year sale and got myself a mini cooper for Christmas. This is my first vehicle purchase in my entire life and I really had no clue what I was doing. They were very friendly and helpful without pressuring me or trying to take advantage of my naivety like some of other car dealerships that I checked out.  After getting less than stellar treatment at some other places my friends told me about Reliable. Ultimately,  I felt very good giving these guys my money because they took care of me and pledged to continue to take care of me in the future. (and my car is awesome too!)  I highly recommend this dealership to anyone that is serious about buying a used car that is in top notch condition. 
    Thanks again for all your help, it was actually fun dropping 15k. LOL

     

    -Maryann Martin
     Sturgeon Bay, WI




  • Happy Buyer

    Now that I've had the 2011 Kia Sorento about a month I can say I am very happy with this vehicle. It is more refined than the 08 I had and the 4cyl engine is just fine for my driving. Surprisingly, I notice very little difference in power when driving the interstate. I had stopped by the  Kia dealership for oil change and check up already and they commented that it was a really well taken care of. 

    Thanks,
    Don Johnson
    Egg Harbor, WI




  • CHEVROLET MALIBU LT

    Thanks Mike – love my “you’d never know it’s not new” Malibu – it was a spectacular ride home!  You guys definitely are a diamond in the rough – I’m so glad that I made the trip up to Sturgeon Bay!

    To prospective buyers……We all have the tools of the internet at our fingertips.  Searching for a vehicle is easier now than it’s ever been - down to every minute detail and option.   Many of us narrow down the precise vehicles that we want to see before ever stepping on a lot.  What the internet doesn’t show you is the pride, professionalism, service, and friendliness of the dealership and individual that you will be dealing with.  After weeks of internet searching and lot scouring for the right car for me, stepping on to Reliable Auto’s lot, seeing the care and pride that Reliable Auto takes in their selection of impeccable inventory, and dealing with the friendly, knowledgeable, professional member of the Reliable Auto family, I knew my search was done.  Thanks again Mike for this wonderful used car buying experience and putting an end to my large impersonal lot crawling misery!

    If you want an immaculate flawless car purchased in a friendly, no hassle environment, then take the drive up to Sturgeon Bay in beautiful Door County to check out Reliable Auto’s inventory – you’ll be very glad that you did!  They won’t sell you – their cars will!

    Gratefully,
    Richard Dobbs
    De Pere, WI

     

    Dick Dobbs | IT Applications Architect

    | 1100 Employers Blvd | Green Bay, WI 54344

    (Office:   (920) 337-3966

    )Blackberry:  (920) 203-2821

    *Email:    ddobbs@humana.com




  • FORD MUSTANG

    Now when we saw this 2011 black stealth looking mustang on the web we figured that it was probably nice but not worth driving from Michigan to  Wisconsin!!! Driving the distance just wasn't the way we wanted to spend a weekend dealing with car salesmen, paperwork and also afraid that it just wasn't worth wasting the gas money.  After talking to Mike and his dad several times they assured us that this vehicle was perfect and they would never allow us to make such a trip if they thought it wasn't a done deal as soon as we saw the car.  Well... we had spent countless hours the entire spring and summer looking for the perfect car and just begun to think that our standards were too high to achieve.  So three days prior to the trip we put our focus on three other mustangs in Michigan.  Our belief is, if things don't work out it is for a reason. We were working with CASH and figured that there should be no reason that someone would not want to deal with us.  To our good fortune all three of the deals fe1l through due to; someone else was working on the deal, they could not meet with us due to other committments, and the third was just toooo dirty and not what they had advertised.  Oh well... we were off to Wisconsin to see if this was as good as it was going to get.   Just 10 miles outside of our destination we had 2 calls within 5 minutes telling us that the deal fell through on one of the Mustangs we were interested in and the other said they could meet with us that day.   At that point we felt we had done the right thing and as soon as we drove into Reliable Auto we fell in love.  There she sat black and beautiful.  no stripping and awsome wheels.  Gosh.... just like seeing your newborn baby for the first time.  Could not believe that it was spotless, and exactly what we had been searching for.  Mike and has dad were awsome to work with and honesty was a quality that we did not think salesman had.  They were right on the money and had all of the paperwork in line, temporay tags created before we got there.  After driving her we made the deal and were back on the road to Michigan within 45 minutes.   What a great experience!!!!! WE would totally trust these salemen in the future and highly recommend them to anyone that is searching for a car no matter where they live.  These are dedicated guys and rely on referrals.   Thanks again for our new girl and how great she looks on the road.  Heads turn when they see her.  

    Sincerely,

    James and Eula Queen
    Cedar Springs, Michigan




  • MINI COOPER CONVERTIBLE
    There were moments when I wondered if I was being a little crazy buying a car in Wisconsin when I live in San Francisco.  I found RELIABLE online after doing internet searches for Mini Coopers –– I had already decided on the brand and that I wanted a convertible.  Initially, I was just comparison shopping to see what was out there in the Car Universe, but the car on the RELIABLE website was exactly what I wanted –– down to the color –– and so I decided to explore further.  Emails were answered quickly and professionally.  In fact, far more so than my local dealers who had a much more laissez-faire, "you're doing me a favor" attitude than I would have liked, with Reliable, I felt completely heard and respected and that I was a priority.  I decided to trust my instincts about Reliable and working with Mike Shortall and purchased the car.  Every detail of the transaction went smoothly –– the car even arrived in San Francisco a day or two earlier than we'd estimated and it was exactly as promised.  I totally love my new Mini Cooper and I'm so glad I trusted my instincts and went with RELIABLE for this purchase.

    Edward Vilga
    San Francisco, CA
    www.EdwardVilga.com



  • KIA SOUL
     Thanks for making my car buying experience a great one!  There was absolutely no pressure.  And Mike Jr was knowledgable and answered all my questions.  I will definately recommend Reliable Auto  for a great place to buy quality vehicles.  Plus I'm getting tons of compliments on my new ride.  Thanks again.

    Roberta Copiskey
    Sturgeon Bay, WI



  • LEXUS RX350 AWD

    Mike and all at Reliable - thank you again for another wonderful car buying experience purchasing our 4th car since moving to Door County 6 years ago.  For someone who really is intimidated by the whole experience of buying a car, working with you has been a real pleasure.  It is great to feel comfortable during the experience and to know that I will be treated very fairly.  Your service and expertise during several issues that had to be dealt with are another aspect of why we will continue to deal with you.  Thank you again for the great service.  We always feel very confident recommending Reliable to our friends up here and know that they also have had the same positive experience. 

    Kathy and Bill Wolff
    Fish Creek, WI




  • VOLVO V70 WAGON
    Mike, 

    Thank you so much!  I love my Volvo Wagon!  It's such great condition.  And it drives great. I'm really excited about it :))Thank you so much for all your time and energy!  

    Jill Patrick
    Madison, WI



  • CHRYSLER 300
    Mike, I want to thank you for the excellent car! I have been getting compliments non-stop on the sharp Chrysler 300!!!!! You are an excellent dealership and a pleasant group of people to deal with and I will be back for future purchases....and have already recomended you to others.

    Thank You,
    Ron Cody
    Depere, WI



  • FORD EDGE
    Thanks Mike and I appreciate your good service. I have told a friend of mine who is looking for a car to contact you.  He is interested in purchasing a Subaru,  I think an outback.
    Thanks again and my wife loves her vehicle!!!
    Scott



  • FORD EXCURSION
    Hi Mike,

    Hope your week has gone well.  
    After now having had the Ford Excursion you sold us for the last week, I want to say THANK YOU!  The vehicle is in very good condition, just as you described, and I trust will serve our family well.  Very positive experience that you could feel free to add to web site if helpful.  Buying a vehicle over the internet and specifically buying sight-unseen is becoming more common but still very uncomfortable and you deserve recognition for the customer service you provided to us and making buying sight-unseen a very positive experience without the high level of anxieties that would normally be involved in such a transaction.
    Thank you, Mike!

    Greg Gawryluk
    Lake Park, MN



  • HONDA CIVIC

    Hi Mike,
    Yes, and thank you again so much for helping me find a new car.  The ride was smooth, and the car is beautiful.  I was grateful for the whole experience, and it was so good to meet you.
    All my best wishes,
    Alex

    Alexandra Torinus
    Lecturer, Department of Film
    Peck School of the Arts
    University of Wisconsin at Milwaukee
    atorinus@uwm.edu




  • BUICK LACROSSE CXL

    Over the years, I have bought many vehicles from Mike Shortall @ Reliable Auto -- used to deal Mike Shortall, Senior -- but now it's his son, Mike, Jr. Just bought a car from Mike last week!  I have never been disappointed in the cars or the sales or the treatment I have received at Reliable.  GREAT people to work with and they're very picky about the cars they buy to sell.  If they don't have the car you want, just let them know what you're looking for & they'll find the car for you. I really found the Reliable website to be very helpful!  Thanks, Mike & Mike & Nick!  A pleasure doing business with you. 

    Nancy Feld, Retired Educator 




  • TOYOTA HIGHLANDER HYBRID

    Honest, Reliable, and Quality Cars and People

    by CaliN from Green Bay | December 6, 2011

    I just bought a 2006 Toyota Highlander Hybrid from Reliable Auto last night. A father and son run the company, Mike, and Mike junior. 10 years ago when I bought my first car from them I found them not only to be honest& upfront, but nice, GOOD, relatable people. My grandma buys from Reliable, my uncles...and so do I. 10 years after my first purchase they still remembered who I am, as well as my family. After relentlessly searching for a quality car, I had seen their Highlander. Mike Jr. told me "no bologna Cali, you know me, and I will give you the best price I can on your car." Even after 10 years, of knowing Mike and Mike Jr. and 10 years after my first purchase, they continue to be honest, good hearted, RELIABLE poeple. They don't pitch sales to you, they are upfront, and you walk away knowing they did all they could to give you the best deal. Nothing but WONDERFUL things to say about Reliable Auto and Mike and Mike Jr. It says it in the name,they are RELIABLE. 5 stars all the way across the board, I would, with total confidence, recommend this dealer and sales men to ANYONE! I have never written a review before, but good, honest, hard work should NEVER go unrecognized, and they are well deserving! Thanks Mike and Mike Jr. I love my car and love that I got to work with you both again!




  • LEXUS RX350 AWD

    Not sure how to say what a great company Reliable is to work with but in the nine years I've done business with them I bought 11 cars!  Keep up the good work, Mike, Mike and Nick.  Best, Walt Freckmann, and let me know if you get in another late model Corvette!

    Walt Freckmann
    E-mail: walt@freckmannart.com

     




  • LEXUS RX350 AWD

    I purchased a vehicle from Reliable Auto in June of 2010. It was the first time I had worked with them because my father worked as a salesman at another local dealership and I had always bought there. Upon his retirement, I went to several other dealers looking for a car that was just the right fit for me. At Reliable, they listened to me when I explained what I wanted and found me the perfect car. I now own a 2007 Lexus RX350 that is the most comfortable vehicle I have ever driven. They will have a customer for life!

     Alison Van Duyse
    Financial Consultant
    Sturgeon Bay, WI




  • Multiple Purchases

    I’ve bought used cars from Reliable Auto several times and I’m at ease knowing that they are choosy about the vehicles they offer.  They know what quality they are looking for and hit the mark every time, in my book.  Reliable’s no hassle policy makes the purchasing process easy, and they save me time and money!  They gave me more than fair market price on my trade-ins and sold me cars at a highly competitive rate.  I also loved the fact that I could use their website to see their current inventory and research the value of each vehicle.  It is by far the best purchasing expereince I have ever had, both in town and on the web.

    Amy Paul    |    Marketing Communications Specialists    |    920.746.4244
    49 E. Yew Street, Sturgeon Bay, WI 54235  USA

    Marine Travelift, Inc.   

     




  • 2007 CADILLAC CTS

    To Whom It May Concern:
    I recently purchased a 2007 Cadillac CTS from Reliable Automobile Sales, sight unseen. As you might suspect this caused me great concern as I did not know what to expect. Mike Sr. and his son (Mike Jr.) have run this operation for 30 years and I can see why they have done so well.  Both gentlemen were professional and helped to ally my fears and trepidation.  Mike Jr. spent time on the phone walking around the car describing, in minute detail, the minor scratches that the car had on it which proved to be very accurate.
    When I told them that I was going to have an outside firm inspect the car to make sure it was everything they said it was, they welcomed it. They wanted me to feel comfortable. They even helped to arrange the delivery of the car to the Detroit area at a price that I could not match.
    When there was a small misunderstanding with the delivery, both gentlemen got on the phone with the third party and resolved the issue in my favor. 

     

    I would not hesitate to purchase another car from these gentlemen.

     

    Tom Vorenberg
    30100 Telegraph Road, Suite 478
    Bingham Farms, MI 48025








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